Social media marketing is a strategic process in which you build your own community through targeted content creation and interaction with users. Authenticity, interaction, and regularity are particularly important. You also need to know your target audience well and create content that’s right for them.
You should make this social media content unique and tailor it specifically to the platform you’re sharing it on. The benefit: Your brand awareness can increase and your conversion rates can improve.
Due to the increasing number of users, social media has become firmly established in the marketing mix of many companies in recent years and has become an important marketing channel .
What are the goals of social media marketing?
Many companies have the clear goal of using social media marketing to increase brand awareness , generate more leads , or achieve a higher conversion rate .
But there are also more specific goals – such phone number list as increased customer loyalty, improved communication or use in recruiting or employer branding.
Benefits of social media marketing
There are many reasons to use social media marketing for your business. Let’s take a closer look at the benefits :Millions of people in Germany use social networks. Instagram alone has a reach of 79% among 14- to 29-year-olds . This figure shows you how much you can reach through social media.
That’s why we believe it’s so important that your company uses at least one social media platform to share content about itself and its products and services. This way, you can increase your brand awareness.
Because user interaction is so active, social whether you ne a photo collage or a media has been proven to make a significant contribution to brand awareness. Social media interactions include comments , likes , shares , and reposts .
Another benefit of social media for increasing brand awareness is that you can direct visitors to social platforms directly to your website. This is easily done by placing links to your homepage appropriately—whether in your profile, in your posts, or in your profile.
2. Generate leads and improve conversion rates
By using social media to promote and share your products and services, you automatically reach the right audience : the users who already follow your account and are therefore interested in your company.
Social networks are therefore ideal for more lead generation , improved conversion rates and higher sales .
Here are some examples of how you can generate even more leads with social media marketing:
- Organize competitions for visitors and followers of your social media profiles.
- Promote special offers in your posts.
- Host live streams to announce products or share exciting company news.
- Sell your products through your text services social media profiles. For example, set up a Facebook Shop or Instagram Shopping feature on your profile. These features allow your visitors to click on products you share in posts to get more information, such as prices, material properties, and sizes. Visitors can then purchase the product and pay through the platform.