Make data-driven decisions with AI reporting
I was constantly under pressure , juggling multiple projects simultaneously, tracking their performance, and creating insightful reports. All of this is overwhelming, […]
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Marketing budgets increase to accommodate data protection changes
Both regulators and consumers are demanding changes to data protection , and the marketing world is caught in the middle of a
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Using proprietary data for marketing success
When I had the opportunity to talk to Christophe Combette , a Director of Product Management at Google, I wanted to know
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Consider the persona’s buying process (lifecycle stages)
Your content’s target persona is only half the equation for content mapping. In addition to knowing who the target person
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Content mapping: Publish content at the right time
In fact, they come to your site with different intentions : Some visitors want to learn more about you and your
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The best Christmas campaigns: examples and tips
Video content gives companies the opportunity to create appealing advertising in an emotional context . Emotions are more easily and sustainably anchored
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The best AI image generators at a glance
AI image generators are used to accelerate and automate creative processes in order to enrich as many areas of marketing
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Instructions: Examples for the framework of your GPT
In this field, you can give the AI various instructions . It’s best to divide these into what it should do and
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Custom GPT: How to create your own ChatGPT bot
The new feature was announced during the DevDays , which OpenAI hosted Custom GPT: How to create for the first time
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New data: Statistics on social media usage in Germany
Social networks are becoming increasingly popular and are New data: Statistics on social being used by a growing number of
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The most important social networks at a glance
There are now around 592 million blogs on the microblogging platform Tumblr . Users can create content in the form of text, images, videos,
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Improved customer loyalty thanks to social media marketing
By connecting and interacting with your social media following, you create a lasting relationship between your business and Improved customer loyalty