All right, now you know the advantages of SaaS .
But what is the initial cost to use this application? That’s what we are going to show you now!
If you want to use a SaaS, you should know that the amount charged is limited to the signature.
Netflix, for example. You don’t need to download to your computer or install updates.
All you have to do is go to the site, register, pay the value of the plan you choose (you can choose the
one that best suits you) and that’s it! You can now watch your favorite movies and series.
For companies the procedure is the same.
The perception of value is even greater, since these software programs aim to solve major problems
that would be solved with much higher investments.
So, it must be made clear that SaaS is not seen as an expense, but as an investment (a very good one,
by the way!).
What are the payment methods?
If you own a company or want to open america phone number list a business to offer SaaS solutions ,
you must think carefully about how you charge your customers.
This can directly interfere with your sales and, of course, the profitability of your business.
So, let’s show some options that entrepreneurs have.
Before you start, don’t panic!
We are going to show you 3 ways, but we warn you right away that the last one is the best and most
popular among companies.
Bank slip
The bank note is widely postgraduate degree in human resources management? used in common commerce.
The person enters a site, views a product, adds it to the shopping cart and, when choosing the payment method, prefers the ticket.
So far, so good. The problem is that many people who click on this option do not make the payment.
If you put in place a signature plan, for example, and give the option to pay per ticket, the customer can simply stop paying after a short period.
This hinders all company planning.
However, not offering the ticket is also a risky decision.
This is because a large part of the population does not have credit or debit cards (the next options).
So, you may end up limiting your audience.
In addition, the ticket is financially interesting for the company, since the fee charged is low.
So, to help you avoid problems and be able to offer payment per ticket and still maintain a good sales conversion rate , I give you the following tips:
- send the ticket by email to your client;
- send reminders before the ticket expires, if it has not been paid;
- look for any payment issues, whether it’s barcode scanning or registration acceptance.
Debit on credit card
Debit card payments are the main method used by consumers.
However, this option is not so sault data interesting for entrepreneurs, and this is explained by the high fees charged.
Credit card providers charge high fees, typically ranging from 3-8%, in addition to other charges.
This extra cost must be taken into account in the price calculation so that the target profit margin is maintained.
As a tip, try to negotiate these rates and conditions with the operators.
It is very important to do this and always give the public options, whether it be plots or different flags on the cards.
Debit in current account
Finally, as we said, here is the best way to collect from the company’s perspective: debiting the current account!
This option is advantageous because payment is made on the hour, with greater convenience.
In addition, it has a low cost and high customer loyalty, maintaining a good rate of signature renewal.
However, some banks are no longer satisfied with this type of operation, as it is less profitable for them, and they are beginning to reject the alternative.
In addition, the company must have a financial management system to control all payments and errors, ensuring good performance.
What are the challenges of the SaaS business model?
SaaS companies , despite delivering a huge range of advantages and possibilities, have a major challenge ahead:
Convince your customers that concentrating their data in the cloud is safe!
Small and medium-sized companies usually do not see major problems in using SaaS , because the savings generated are very significant, even more so for businesses of those sizes.
Large organizations are somewhat wary of storing their secret and strategic data in the cloud.
Those involved believe that it is still safer to keep all the files in hand.
Therefore, the biggest challenge for companies offering software as a service is to show that hosting technology on the virtual Internet network does have its security, which is evolving every day.
What are the main SaaS sales models?
A SaaS company can use different sales models to attract customers.
Below we will present the main models used, and you will notice that you have already used one of them as a customer.
Discover them!
Freemium
Freemium is one of the most established business models among software-as-a-service companies.
The term refers to the combination of the words “free” and “premium,” which reveal how the model works: the service is offered for free , but anyone who wants to get more features must pay a monthly fee or fixed rate for its use.
The intention is to attract users with the free offer, so that they get to know the service in practice and want to upgrade to take advantage of more advanced features .
In this model, the sale is usually effective, because the customer has already tried the tool and overcome possible objections . Therefore, freemium is also a marketing tool to boost the company’s customer base.
Free Trial
Free Trial is another customer acquisition model based on a free trial to attract user interest. But while freemium offers functionality limitations in the free version, free trial is time-limited.
Companies often offer a trial period of the tool for 7 or 30 days , for example. Customers usually have access to all the features, but if they want to continue using the service after that period, they must pay .
In the same way as in the freemium model, the customer also has a tasting of the service to support the purchasing decision .
Self Service
In the self-service model, the customer can purchase the service on their own, easily and quickly. Companies offer a complete page describing plans, features and prices.
By choosing an option, the user goes through the checkout, makes the payment and receives access to the tool. To do this, the company must offer pages with good usability.
In this way, it is possible to scale sales , without the need for a personalized approach from sellers to each potential client .
Inside Sales
In Inside Sales , the sales team contacts each customer to offer the service remotely, without going to them personally.
For it to work properly, the salesperson or consultant must understand the customer’s pain and must recommend the best solution.
This business model is generally used in B2B sales , especially higher value ones, which require a personal approach to the customer and often customization of prices and services.
Field Sales
Field Sales are external sales, carried out in the field, through direct contact between the seller and the customer, generally during visits to their company.
Similar to inside sales, the team establishes specific contact with each client to understand their needs and recommend the best solutions . The difference is that, in field sales, the salesperson meets the client in person to better understand their reality and carry out the negotiation.