We are so bombarded with different content on our social media timelines that when it comes time to use them strategically for our clients, we have the following question: what is the ideal content to post on each social media platform?
The truth is that each social network has its own particularities, objectives and audience profile, and all of this dictates the type of content that is most appropriate for each one. Not understanding these issues can severely compromise the results of a strategy that required effort, time and a good financial investment.
Keeping social media active is a way of showing users that the brand is active and has an interesting channel for engagement and relationships. But to do this, it is necessary to present content that fits perfectly with that platform and the needs of the public.
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What is the right content to post on each social media?
More than choosing the most appropriate social networks for a brand to operate on, it is important that the content posted is aligned with the america phone number list format. That is why it is important to understand very well what the channel offers and its resources, so that the content attracts the attention of the right audience and all this effort results in brand recognition and sales.
Here we have separated five types of content and the social networks where they fit best. Check them out below:
Liv
Offering live content is great when the user retention in an app: learn 7 techniques to increase it is to promote greater interaction with the audience. Users can ask questions and send comments, making the dynamic more interesting.
As a suggestion, this type of content can on two platforms: Instagram and YouTube. Or both simultaneously, depending on the popularity of the brand and the subject. If you choose to use Instagram, make a nice edit and make the content available on the YouTube channel later.
Short informative videos
We know that videos have become the most twd directory type of content worldwide. When it comes to YouTube, Brazil is the third largest user in the world , with 142 million, behind only India (467 million) and the United States (246 million). The data is from Statista, referring to the month of July 2023.
And since we’re talking about short videos, there are other platforms that also offer good results for this type of content. Examples include TikTok (for those targeting Generation Z) and Instagram. On this platform, specifically, you can post on both the timeline and reels.
And if the company’s YouTube channel is very popular, it’s worth uploading the videos there, so that users can watch them at other times.
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User Generated Content
Word of mouth on the internet is a very powerful tool for companies, mainly because the recommendation of a user who has already tested a certain product or service serves as a reference for other people in the purchasing decision phase.
This content, called User Generated Content (UGC) , looks great on Instagram, as it has the potential to generate even more engagement. It can also be reposted on Facebook. When the user responsible for the social proof is a company, it is worth posting on LinkedIn, as the network focuses on business and the content can help other companies make decisions.