According to Localytics , the average app user retention rate is 29% after 90 days. That’s 29% of repeat users! That’s an impressive number when you consider that 71 out of 100 people who download an app will choose to uninstall it after 3 months.
The good news is that winning over users is not an impossible task. In this post, you will learn 7 of the most effective user retention techniques that will help you keep them happy within your app.
Are you ready? Stay with us to learn all about it.
What was user retention like when apps first emerged?
If you’ve been working with app marketing poland telegram data for a while , you’ll remember that when app stores were born in 2008, marketers were obsessed with acquiring as many users as possible. But they sometimes overlooked important aspects such as user experience and conversion strategy.
At the time, the king metric was customer acquisition . However, marketers would soon realize that in order to have a successful mobile app , taking care of the internal aspects of apps to promote engagement was just as important as attraction.
In fact, when they noticed that only 21% of users only opened the app once, they began to design user retention strategies that seek to increase interaction with mobile applications.
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Why is app user retention important?
If new users improve the visibility send welcome emails to new customers of the app, recurring users are the ones who support it financially. They are the ones who make purchases, pay memberships and, in general, who monetize these projects.
In fact, the key to achieving conversions through these channels is through the implementation of engagement actions with existing users, which are much more economical than acquiring and retaining new customers.
Therefore, the main challenge of app marketing is not to get a lot of meaningless downloads, but to convert your users into frequent app users.
If you fail to create user engagement with your app, your project may be headed for failure, because at the end of the day, a mobile app is an investment that needs to generate a return to stay afloat.
Now that you understand the importance of user retention, we’re going to present you with the actions you can take to start improving your retention numbers.
Let’s explain them one by one.
7 techniques to improve user retention in an app
1. Make sure you deliver the value you promise in your app listing
Although it may seem obvious, many apps saudi phone number make the mistake of giving incorrect information about their benefits and features. This causes disappointment every time a user logs in for the first time and doesn’t find what they expected.
To avoid frustration and bad impressions, keep your app listing updated with truthful descriptions (without exaggeration) about how it works, and implement a simple onboarding process .
2. Implement multi-channel marketing
Multi-channel marketing is a powerful tool for increasing user retention. Through emails , push notifications, in-app messages, and more, you can target users who have installed your app but don’t interact with it much.
Notify them about new content available, inform them about a promotion or give them a discount coupon.
Create messages that remind them why they installed your app. Just be careful with the frequency of your notifications to avoid looking like spam.
3. Update the application constantly
Updates give your app a fresh feel. Perform analytics-based A/B testing on the design or user interface , but allow enough time for users to adjust to the changes.
Add new content and keep a constant flow of interaction. Create a sense of need in the user to stay up to date with updates to your app.
4. Enable feedback channels
Listening to your users’ feedback about your app is a great way to let them know that you are constantly working to improve their experience based on their feedback .
If they have problems, it is your duty to offer excellent customer service to meet their requirements and offer solutions in a timely manner. Nothing is more dangerous for user retention than ignoring their needs!
5. Create exclusive content
Since a third of people who use mobile apps abandon them due to loss of interest, you can frequently create exclusive and engaging content for your community .
Take advantage of the fact that 24% of users expect an app to provide them with exclusive content . Make your app a communication channel.
6. Ensure a satisfactory user experience
By designing a fluid, pleasant and intuitive user interface, your users will find what they want easily. In fact, they will enjoy spending their free time inside your app.
The golden rule is: keep everything within a couple of taps (clicks).
7. Monitor your app marketing strategy
Since all of your company’s actions must be aimed at providing value to your customers, creating an app can’t be any different.
Even before you set out to create an app, you should carefully plan out the business goals that this channel will help you achieve.
It’s not about creating an app to follow trends! App development should be part of a strategic plan that brings revenue to your project.
So if you’re not getting the results you expected, you may want to revisit your app marketing strategy to identify structural action points that will boost your app and generate a good return on investment .
Why not start improving your app’s user retention today? Get started and take the next step by reading our article on App Marketing !