Despite its success, the NCP protocol was not sufficient to communicate with networks or machines
outside the ARPANET such as satellite or radio packet networks.
For this reason, Robert Kahn and Vinton Cerf developed a new version of the protocol in 1974
that responded to an open architecture network environment. This new protocol was called TCP/IP.
Rather than acting as a controller, the TCP/IP protocol facilitated communication between networks
without requiring them to make any changes to their interface. It also ensured that no packets of
information were lost and verified that they arrived in the order in which they were sent.
At the beginning of the 80’s, ARPANET changed the NCP protocol for the new TCP/IP in 1983. IP had
become the carrier service of the Global Information Infrastructure.
By 1985, the Internet was already established as the main global communications network.
Birth of the World Wide Web
But the progress did not stop there. In 1989, Tim sweden telegram data Berners-Lee developed
the World Wide Web to facilitate collaborative work at CERN.
Basically, the WWW works as a system for distributing hypertext documents ( HTTP ) interconnected
and accessible through a web browser connected to the Internet.
The system became so popular at CERN that it was opened to the public in 1991. The public embraced
it with the creation of the Mosaic browser in 1993. In fact, its reception was so rapid that by 1997
there were already more than 200,000 websites.
Internet Marketing
Did you realize that early computer what does a brand manager do and why is it important in marketing? networks were restricted to an audience of scientists, engineers, and government
workers? Well, this situation wouldn’t last much longer.
With the arrival of TCP/IP, individual, educational and commercial networks began to have access to
the almost immediate communication and information available on the Internet. Connectivity was no
longer exclusive and became accessible to everyone thanks to the WWW.
For this reason, the Internet has permeated all of people’s dynamics, including their commercial
activity, as it has managed to satisfy needs and find a more optimal way to execute processes, for
example, through digital platforms .
In fact, the commercialization of the Internet led to the development of private network services with
TCP/IP that caused, among other things, the emergence of virtual education, the birth of e-
commerce , the transition from traditional marketing to digital marketing and the arrival of digital transformation.
Current Internet Scenario
The Internet has changed radically since saudi phone number its origins, as it is no longer just a space
where emails are exchanged and information is stored.
It is now everywhere and everywhere it offers value, as the emergence of the Internet of Things makes clear .
Following the creation of the WWW, the launch of Google in 1997 marked a new turning point in the
history of the Internet. Google brought the network to a wide audience by offering a user-friendly
browser.
Today, Google functions as a browser and search engine , has nearly a billion indexed pages and offers
easy access to information thanks to its algorithms.
Social networks
The emergence of social networks has been just as big as Google. Although it was not the
first, Facebook is the most successful example of the use of the Internet as a means of communication
and information, as it provides access to news and allows people to communicate with other people in
real time.
YouTube also marked a turning point in the history of the Internet, as it demonstrated that it also
serves as a means of entertainment, replacing traditional media such as television or radio.
Likewise, due to the massive influx of users to the Internet, companies have realized the enormous
potential of reaching their audience through these channels. That is why we cannot talk about today’s
Internet without advertising and SEO techniques .
Internet 2.0
The Internet has unleashed the Fourth Industrial Revolution , leading the world to establish itself as
an Information Society.
In fact, Internet 2.0 is already being talked about as a new stage that allows users to stop being
spectators and start interacting and collaborating with each other as content creators .
Internet 2.0 is a trend based on designing user-centered websites on the WWW that facilitate the
exchange of information and interoperability.
Another point that is increasingly gaining strength on the Internet is the need to provide the user with
a memorable browsing experience , in which websites:
- have a simple and intuitive information architecture ;
- offer content in multiple formats;
- are visually appealing;
- load quickly and have good technical performance ;
- among other features.
E-commerce
Virtual stores have evolved exponentially in recent years and are becoming more and more natural for users.
In Latin America, e-commerce is growing rapidly while the use of mobile devices is gaining momentum among consumers.
They tend to search on Google before purchasing a product or contracting a service, which generates demand for the production of content optimized for search engines .
Interactive web pages
While blog posts and newsletters are becoming more and more interesting to users, the technological advancement of the 21st century demands a departure from the ordinary, and interactive web pages are the most prominent form of that innovation today.
Using specific software, it is possible to create calculators , questionnaires , infographics , ebooks and many other materials in which the user actively participates in the consumption of information.
To help you visualize it better, I’m sharing with you the interactive ROI calculator that we made at Rock Content. In it, you can do the math to find out how effective your investments have been!
For website administrators this resource is also very interesting, because it allows them to collect data about their visitors’ behavior and preferences.
If you want to learn more about interactive content, you can download our free guide on the topic below.