We’ll start with a challenge: you have ten seconds to think of at least five brands, regardless of their segment. Ready?
Without a doubt, this challenge will have seemed very easy to you and the reason for your mental agility when putting it into practice has a name: Branding.
The brand is the soul of the business, it is what connects the target audience to the product or service. For this reason, it is essential to create the identity, an image that transmits the brand’s ability to offer exactly what the customer is looking for.
This task would be quite cumbersome if it were not guided by a specialist, the brand manager.
In this article I will explain what it is, how it works and the importance of the brand manager in Marketing. Let’s go together!
What is a Brand Manager?
The brand manager is the professional mexico telegram data responsible for taking care of the image of a brand, adapting communication strategies and actions according to the target audience.
Because he knows the brand he represents very well, he is responsible for inspiring others and making them act in accordance with the organizational values .
In this way, when an external client comes into contact, they perceive the personality and values of the brand reflected in the actions of the collaborators.
One of the main concerns of the professional who works with brand management is to ensure that the public has a positive and effective perception of the brand. Because, by making that good impression, the sale of products or services offered by the company will be boosted.
And speaking of brands, be sure to check out our complete material on how to create a brand !
What are the essential characteristics of a good Brand Manager?
The brand manager has a sixth sense, use email marketing or opt-in email campaigns something like an instinctive feeling about the future of a product/service and how it can impact the brand image .
Incredible, right? And all this know-how was acquired by studying and observing the market, learning the marketing strategies that best fit the segment and using certain qualities in a coherent manner.
Take a look at the key qualities of a successful brand manager:
- have optimal analytical capacity;
- know how to listen;
- consider consumer needs;
- have an aptitude for communication;
- know how to work with all the organization’s collaborators;
- exercise leadership with wisdom;
- be able to inspire others.
Being a brand manager requires different skills , abilities and knowledge. Having these qualities, combined with technical knowledge, is essential to determine the quality of brand management.
What are the functions of a Brand Manager?
The brand manager is a multitasking saudi phone number professional with an extreme ability to flexibilize their strategies according to market needs.
Which is in constant transformation, not only for economic reasons, but also for social aspects, for example, the way the message reaches the consumer .
The speed of market fluctuations requires the brand manager to increasingly perform more functions:
- facilitate problem solving;
- understand how the business segment works;
- know the preferences of the target audience;
- identify the competition, as well as their strengths and weaknesses;
- create, coordinate and manage the work team;
- create the brand strategy, considering objectives, mission, vision and values;
- propose actions according to the marketing budget ;
- analyze results of different campaigns;
- develop new business opportunities;
- inter alia.
For a branding professional, branding is vital for a brand to survive and achieve good results. An excellent brand manager uses his technical knowledge, brings out his qualities and skills in order to make his work impeccable.
Why is it important to have a Brand Manager?
Digital transformation and the way audiences access information have been two of the main reasons for changes in consumer habits.
With information just a few clicks away and an extremely competitive economic environment, today’s consumers are much more demanding and brand loyalty has become a rarity.
This unstable climate in companies has generated the need to have a brand manager and ensure that the brand has a solid image in the market.
For this task to yield good results, it is important to use various strategies, knowledge and tools; within this last group, the Internet has primary importance.
Nowadays, it is practically impossible to think about branding without having an online strategy . This is thanks to the breaking down of physical business barriers, the democratization of the Internet, the growth of social media channels and public engagement on social networks.
Brands are therefore increasingly paying more attention to digital branding strategies. As a result, organisations are investing more in digital marketing and making the most of creating content that is interesting to their audience.
A well-crafted strategy offers credibility and future market share when it builds a solid foundation, adds value to the brand by allowing good communication with the public and consolidates consumer loyalty by taking care of their needs.
So, it is clear that high-quality digital branding is an attractive way to develop and maintain a competitive advantage . And social media deserves special consideration for this purpose!
Social media and digital branding
Social media is an important channel of communication with the audience. Through profiles and pages, it is possible to maintain direct contact with consumers.
This fluidity in communication enables brands to understand the desires, needs, and expectations of the public and generate online content according to their preferences.
But be careful, not everything is a bed of roses!
To ensure that negative aspects do not impact the brand image, the community manager and his team must be able to work through these situations intelligently .
When faced with such a situation, it is best not to ignore such feedback and respond in a friendly manner. This breaks the chain of bad impressions and speaks highly of the company.