of video content marketing to influence the buying process.
Some types of video content you can explore include case studies, testimonials, product guides, explainers, and closed webinars.
How to include content marketing in your game plan:
a) Tailor your content to the buyer’s journey, even if you’re only in the generation phase, to push leads through the sales process and convert them.
“Tailoring your content to the buyer’s journey gives you greater visibility at every stage of their buying process. You buy telemarketing data cover all the bases at the top, middle, and bottom of the sales funnel, increasing your chances of conversion.
Shivani Khokhani
Growth Marketer, Driftrock, on semrush and ahrefs tailoring content to the buyer’s journey to generate leads.
b) For example, you don’t need to limit content about core competencies to a blog. You can repurpose and develop b2b sale lead it into videos, guides, eBooks, additional service pages, case studies, and press articles.
Gartner does this very well. Repurpose gated webinar content into blogs, blog posts, and more.