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Improve your content marketing
71% of B2B marketers say that content marketing is more important in 2023 than last year. If you haven’t joined this league yet, now is the time.
Here are two content formats you can use for B2B lead generation.
At a time when generative
AI is all the rage, avoid falling into the trap of generic content. Create content that serves and highlights telemarketing data your product. Your blogs should reflect buyers’ pain points and how you can solve them. Sharing authentic and helpful content gives you more when sending a cold email credibility, establishing you as a thought leader.
You can also create content clusters around your core competencies to make it easier for buyers to move from one topic to the next.
Videos For 86% of people
watching a video convinced them b2b sale lead to buy a product or service. Meanwhile, 96% of video marketers have gotten users to better understand their product or service thanks to videos.