In the second half of 2020 and the first half of 2021, we spent 150-200 thousand rubles per month to attract target subscribers. In 2021, we grew by 1,000 subscribers per month through advertising, the rest were received through organics. This distribution was possible due to the high level of trust and audience engagement: I receive up to 15 thousand responses to stories per week, my content is reposted 3-4 thousand times a week.
Effective than through targeting
This is only possible with high brand virality, when information about it is transmitted from person to person. That is why we are now throwing all our efforts into studying and implementing mechanics for increasing virality.
Change of strategy
In the second half of 2021, the whatsapp number list standard sales funnel stopped working. Targeted advertising, which led to a lead magnet and subscription, began to give a very low conversion. Then we increased the budget and began testing the targeting strategy I developed. This strategy will allow us to reduce the average cost of a target subscriber to 3-5 rubles in the long term.
The multi-stage author’s system assumes
A gradual increase in the monthly budget from 100 thousand to 1 million rubles over the course of one year. This is done in order to have time to process and convert traffic and not become a bottleneck. Naturally, you need to stock up on time and budget. This does not scare us, since we work for the long term.
In advertising organic growth example of a decision tree in marketing campaigns, we work with the audience’s consciousness. Now we are not interested in simply causing reptilian actions: like, subscribe, buy. We want people to realize the value of our products organic growth themselves and form their own needs. Only then agb directory move on to actions. Naturally, such mechanics presuppose constant deep communication with the audience. Meaningful attraction of the people we need and warming up allow us to avoid unsubscribes and generate demand.