Let’s say you’re deciding whether to advertise your new campaign on social media or Google, i.e. Social Ads or Google Ads. You only have €2,500 to spend on it.
In order not to go into the many details that a decision like this can entail, let’s assume that we have analyzed that both options can be positive for the business.
We place at the top that which forces us to make a decision (root node). In this case, we want to invest in advertising to generate more sales of our product.
Next, you’ll need to draw arrows (branches) for each potential action you could take (leaf nodes).
you only need to take two initial actions
Meta Ads or Google Ads. However, your tree can include multiple alternatives depending on the objective.
Now, you can draw branches to the new nodes, with information about each of the actions, for example, their cost, the availability of the team in charge of performing those functions, the ROI of previous campaigns … etc.
For example, we estimate that the cost of campaigns to achieve results is €2,000 on Facebook Ads and €3,000 on Google Ads. Based on experience country email list from previous campaigns, the ROI is slightly higher on Google Ads, and the Social Ads team is freer than the Google Ads team.
A priori, ROI should be fundamental in the decision, but we must bear in mind that we are only considering previous campaigns, and the ROI cannot always be replicated, in other words, it is only an estimate.
Social Ads team is freer from work
the investment for the campaign to function properly is lower than the budget, whereas in Google Ads, our specialists have estimated a higher budget. Perhaps Social Ads is the best option given the circumstances.
You should keep in mind that this is a simple sault data example to give you an idea, but a decision tree usually has many possibilities for action and many more branches that lead us to possible consequences of making one decision or another.
Tools for creating decision trees
Although, as we mentioned before, a decision tree is nothing more than a flowchart, and you can make it with any free tool such as Excel or PowerPoint, there are disable smart charging on samsung pc some tools that can help us create it more easily and with a result, at the design level, a little more professional.
Some of them are:
Zingtree
This is one of the most complete, although you only get one month free, after which it has a monthly cost. Obviously, it can help you create flowcharts, beyond decision trees, so if it can be useful in more areas, it will be interesting.
GitMind
It’s free, and it also offers templates and the option to easily create from scratch. You have icons, symbols, shapes… to give it a little more design. It’s a good option.
Canva
There is a free part and a paid part, where you can get more exclusive content. It offers templates and a wide variety of styles to make a custom design.