Anyone who works in marketing in the Digital Age knows that this is the best time for this area. Today, it is possible to count on a multitude of strategies to win over the public, such as voice search, new forms of engagement, use of social networks, creative content, etc.

This “evolution” is called by Philip Kotler, a reference cyprus mobile database in the field, Marketing 4.0 and 5.0, which use technology and feeling as a way of getting closer to the public.

However, so many possibilities and technological innovations also bring a challenge: how not to fall behind the competition and become obsolete?

In this article, we bring some examples of how Digital there are a number of factors that influence a Marketing is revolutionizing people’s relationship with brands and the challenges that may arise along the way. 

To understand what Marketing in the Digital Age is , how about learning about everything that came before it?

Marketing in the Digital Age: How did the evolution from 1.0 to 5.0 occur?

Marketing 1.0 was focused on products and their production, as there were not many options for the consumer .

The low competition between companies meant that the business sale lead benefits of the product or service were enough, and it was only necessary to focus on mass advertising.

In Marketing 2.0, competition between companies becomes fiercer. Here, there is a greater concern with brand identity so that it stands out from the rest and is chosen by consumers.

There is also a change in the public itself. They are becoming more demanding, as there are several options to choose from.

Thus, companies have become more present in the digital environment, whether through websites , social networks or applications.

Marketing 5.0 focuses on the emotional side of buyers. In other words, it needs to awaken emotions and consumer identification with the product, service or brand .

There are currently very famous examples of this relationship marketing , such as Starbucks, Nike, Netflix and Burger King.

Each one uses strategies more in line with its audience, such as Nike, with a more sentimental style, and Netflix and Burger King, which use comedy as a way of approaching them.

Now that you are aware of the evolution of marketing , find out what the main changes that have occurred in the Digital Age were!

What are the main changes in Marketing in the Digital Age?

Marketing in the Digital Age brings many new developments in relation to the development of products or services and customer/consumer behavior (which is more comprehensive than the consumption method).

The technological revolution has automated several processes and made data analysis faster and cheaper, giving marketing an essential role in the company’s strategy.

The main changes include:

• process automation;
• focus on consumer experience;
• Big Data ;
• investment in advertising, technologies and tools more accessible;
• ease of access and use of marketing tools.

Process automation

Process automation in marketing results in greater agility in the day-to-day tasks of many company professionals. After all, activities that were previously done manually are now programmed with software .

For example: if before, to disseminate company information via email , it was necessary to send hundreds of emails, today, with just one click, your entire contact base receives that email .

This versatility is beneficial for three reasons: time optimization, greater team productivity, which can perform more tasks in the same amount of time, and lower cost of marketing operations.

Consumer experience

Marketing has not always considered consumer experience in its strategies.

With less market competition, marketing strategies were very focused on the features and sales of the product and little on the desires and wants of the consumer.

Therefore, in order to stand out from the competition, marketing in the Digital Age becomes more dedicated to its audience. 

Big Data

With the constant publication of information, Big Data helps in the analysis of large data sets.

This makes it easier to identify and understand what people like based on their behavior and the traces they leave on the internet. In addition to understanding competitors and the market itself. 

How many times did they access that page, at what times, what products were they interested in, what did they search for… all of this data can be recognized by Big Data and help in the formation of a more assertive strategy.

Some examples of companies that use Big Data intelligently are Amazon, Walmart, Netflix and Google Now.

More affordable advertising investment

Another change in Marketing in the Digital Age is the possibility of investing in advertising in a more accessible and cheaper way.

If you want to sponsor publications on social media, for example, the platforms could be Facebook Ads or Instagram Ads .

After learning about the changes in Marketing in the Digital Age , check out the main trends for the coming years.