Website’s ranking in the SERPs. For example, the number and quality of backlinks and clicks its pages receive, and the keywords it contains. These give search engines clues about how well the site answers certain queries.
Black Hat SEO techniques act on them in a
Dishonest” way. This is because it goes against the directives of most search engines, which seek to guarantee the quality of their service. Why? Let’s see.
This type of SEO does not involve writing content that is useful to users, but rather content that tricks search engines into believing that it is. honduras telegram data Broadly speaking, this would involve creating pages with a good number of backlinks and specific keywords , which receive several clicks .
Based on these factors, search engines will rank the
Pages in question high up in the search results . This way, they will be able to receive enough clicks to stay high in the SERPs, even if their poor content slovakia business directory should place them much lower in the rankings .
Black Hat SEO vs. White Hat SEO: Key Differences
The only black and white things our client knew about were a brand of whiskey, Michael Jackson and chess. After a couple of meetings with us, SEO became part of that list.
Every action has a reaction, when your website ranks well and just as there is black hat SEO, there is also white hat SEO . If Black Hat is characterized by being the black sheep of web marketing, White Hat follows the search engines’ directives to the letter.