Is keeping up with your competitors already part of your digital marketing strategies ?
If not yet, it’s good to start looking around and realize that competitors are out there , perhaps
with more efficient strategies than yours, maybe even taking your customers away. And you haven’t
even realized it!
But we don’t want you to despair, okay? We’re here to help you monitor the competition on the web,
which can contribute not only to digital marketing, but also to business strategies in general.
And for this, we bring tips on an ideal tool: SimilarWeb .
SimilarWeb is one of the most popular tools for analyzing websites, keeping up with the competition,
and knowing where your brand stands in the market.
Now, you will know everything about this tool:
- What is SimilarWeb?
- What information can you monitor on SimilarWeb?
- How to use SimilarWeb?
- What is SimilarWeb for?
- How much does SimilarWeb cost?
Get to know her!
What is SimilarWeb?
It is an application and website analysis tool . According to the company itself,
SimilarWeb’s mission is to “provide global and switzerland telegram data multi-platform market
intelligence to understand, monitor and increase your digital market share .”
For this, the tool provides a website and app search function : you just need to enter a URL or a
mobile app and the platform searches for the data.
In both the free and paid versions, you get a fairly comprehensive report on the searched site or app.
So, if you are looking for a way to know your competitors’ data , this is the solution!
SimilarWeb offers metrics for search ranking (or usage ranking, for apps), number of visits, bounce
rate , traffic sources, and other data that can be valuable for your strategies.
Plus, you can put this data side-by-side with your metrics to compare the performance of two brands.
It works on a website , which means you don’t need to install any programs on your computer.
What information can you monitor on SimilarWeb?
First, when you request to analyze learn how to download instagram images from computers and mobile devices a website, this is the data presented:
- website ranking in relation to traffic (global, by country and by category);
- total visits in the last 6 months;
- average length of visit;
- pages per visit;
- site bounce rate;
- percentage of visitors by country;
- traffic sources (direct, referral, search, social, email, display ads);
- reference sites and destination sites;
- search keywords (organic and paid);
- social media traffic source ;
- profile of the visiting public (categories of interest, other websites accessed);
- competitors and similar sites (by topic and rank in search results).
When you analyze an application, these are the metrics that the reports provide:
- app usage ranking (global, by country and by category);
- ranking on Google Play or App Store (global, by country and by category);
- audience profile (categories and applications used by the app users);
- traffic sources (direct, referral, search, social, email, display ads);
- web search keywords;
- traffic sources within the store (store search, developer page, wish list, etc.);
- keywords to search in the store;
- similar applications.
It is worth noting that this information is available in both the free and paid versions.
However, in SimilarWeb PRO, you get more comprehensive data, while the free reports have
limitations, such as submitting only the top five search keywords (to access more, you need to
purchase a paid plan).
How to use SimilarWeb?
Here we present a brief tutorial on how to saudi phone number get started using the tool and explore
its key features.
When you open the SimilarWeb site, you already have an idea of what the tool offers: the screen
shows a visual map of the top websites in certain markets , such as news, travel or banking, as well as
traffic and market share information for each.
Let’s get down to business. On the home screen, you can already see a search bar in the top left
corner, next to the SimilarWeb label. There you can enter the name of any website or app you want to
analyze.
Try typing in the name of your company’s website. You will then receive a report about your
site. In the paid version, you also have the option to download (button in the top right corner).
In the results, you will see all the information we mentioned above: ranking, total visits, traffic
sources, etc. At the end of the report, you can identify which sites compete and are similar to yours
and then move on to the competitor analysis.
Click on any site that appears among competitors and see all the data. Another option is to use the comparison feature , whose button is available next to the site name.
By clicking on the compare button , the platform already suggests some competing sites. You can also directly type in the page you want to analyze.
What is SimilarWeb for?
Now you know that SimilarWeb is a website and app analytics tool. But how can this help your business?
Let’s now see how you can explore the SimilarWeb with your marketing strategies in mind .
Understanding your business
Before looking at your competitors, SimilarWeb helps you understand your own business. In the platform’s search option, you can enter your site or app and see your metrics.
Do you already know how your site ranks in search engine rankings? Who are your competitors in Google search ? What channels are your visitors coming from? And what are the main keywords they use to reach your pages?
SimilarWeb can answer these questions and help you identify your position in the market . It also helps you to identify the points you can strengthen in your strategies.
For example, if you want to attract visitors from LinkedIn, but that metric is low, it’s time to see how you’re doing on this social network.
Yes, most of this information can be found in Google Analytics or Google Search Console . But here you have a dashboard with visual data about your business. Plus, you can compare it with the competition in just a few clicks.