Only on the first weekend after the social isolation order was announced, the Commercial Association of São Paulo (ACSP) recorded a  16.7% drop in sales . Since then, maintaining cash flow has been a daily struggle for many business owners .

In this scenario, business managers are already rushing to adapt and survive this period of uncertainty and change. With the GDP forecast to decline, the government is also announcing actions to contain the negative impacts of the coronavirus . 

However, it’s not all bad news: experts are already pointing out that the pandemic scenario could end before the next semester , if governments and the population take the actions to combat the virus seriously.
Therefore, more than ever, business intelligence is an expertise that will make a difference. Check out more about the topic and tips for getting better results.

Financial management and commercial management : important aspects 

Although many companies are opened in Brazil every day, many entrepreneurs , especially small ones, do not always master commercial management and what it involves or the importance of financial management.

This scenario is an obstacle in times of crisis, because bahrain mobile database it is at this point that strategic management needs to come into play to identify market opportunities. Those who plan and seek adaptation are those who will ensure sales.

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The management of a company’s resources will need to be more closely linked to the financial and tax aspects . This provides a broad view of the possible actions, the common black hat seo techniques impacts the business suffers and what can be optimized.

3 vital points for commercial and financial management in times of crisis:

Finances

The government announced the postponement of the payment of Simples Nacional , as well as the suspension in March, April and May of the FGTS deposit, ease in obtaining credit and other beneficial measures for companies.

In this context, it is necessary to have discipline and business sale lead frequently monitor the financial health of the business – revenue, fixed costs, profit margin. Knowing how to organize a company’s finances is crucial.

Furthermore, having control over the deadlines for accounts payable, cash flow and financial transactions will avoid interest payments.

Taking on new debt and making investments requires a lot of caution and analysis of the impacts and returns. After all, the tendency is to cut expenses.

Market intelligence

What is your competition doing? How can you adjust your business’s sales strategies? Is your company’s positioning adequate? What distribution channels are possible? How can you strengthen your market?

These are questions that intelligent business management must be able to answer. After all, the more information about a business, the more chances of taking action and solidifying its brand.

Monitoring your business’s performance and collecting data about it allows you to optimize processes, anticipate scenarios, get to know your consumer better, differentiate your product and sell more.

Furthermore, in times of crisis, with business intelligence it is possible to identify productive alliances. After all, having a network of people thinking of solutions and ways to overcome the paralysis in the face of so many changes is vital.