Our client then learned that applying Black Hat SEO techniques had caused their site to go from ranking high in SERPs to disappearing from search results. However, they didn’t fully understand what their site featured could be classified as Black Hat SEO.
That’s why we decided to explain some of the Black Hat SEO techniques that are most commonly applied when building a website. And, just in case, we’ll introduce them to you, too.
Black Hat SEO Techniques
Cloaking is the creation of “disguised” web pages that selectively display their content. How does this work?
Well, this technique produces two versions of the same page . One, optimized for search engines, and another, which reaches users and whose function is to camouflage the previous one.
Cloaking: Tricking Search Engines
Depending on the type of cloaking performed , a site’s server determines when to display guatemala telegram data one page or another by using the visitor’s IP address or by detecting their User-Agent . There are also dynamic cloaks that change the content of the page after the bot crawls it, by executing scripts such as JavaScript or AJAX .
Of course, programming the slovakia business directory server for this takes time and resources … Which can come to nothing when the search algorithms discover what you did.
And, regardless of humans are storytellers by naturewhether the pages directed to users have quality content (something that, generally, does not happen), cloaking is a reprehensible practice . This is because it deceives search engines, making them believe that the content of a site is A, when in reality it is B. In other words, it prevents them from doing their job properly .