The hot topic of the moment is undoubtedly the role of AI (Artificial Intelligence) in people’s daily lives. In the digital marketing universe, this resource is not new, but it has been gaining increasing prominence, especially after the arrival of ChatGPT and Bard.
An important ally for those who work in marketing agencies on a daily basis, this tool created by the Bing search engine has streamlined the work of professionals in different tasks. ChatGPT and Bard are far from doing everything by themselves, but they reinforce how important the role of technology is in processes and in the basis for decision-making.
In this article, we will talk specifically about how SEO (Search Engine Optimization), this strategy focused on organic traffic performance, can also benefit from AI at various stages.
Before we proceed, what is Artificial Intelligence (AI)?
Artificial Intelligence is a field of asia mobile number list Science that develops and studies the use of machines capable of thinking like human beings, performing tasks of different levels of complexity. These devices use data already existing in the system to work and make decisions.
Other areas of study are added to make this resource increasingly efficient and increasingly innovative, such as Neuroscience and Software Engineering.
Years ago, when people talked about AI, they only thought about automating tasks and processes. In marketing, for example, the use of intelligent tools was only to compile data to support decision-making, to make sending marketing emails more fluid and agile , among other tasks. Today, the technology has taken on a new dimension in the daily lives of marketing professionals and there is still much to be explored.
In SEO, the use of artificial intelligence is not only seen within agencies, but also in the way search engines work. This rapidly evolving scenario has required professionals to explore increasingly original and disruptive solutions to highlight their clients’ pages on platforms such as Google, Yahoo and Bing.
READ MORE: What can an SEO specialist do for your business?
How to combine SEO and AI strategically?
Knowing that search engines have been find out what an advertising campaign is and how to develop one in your company deep into AI innovations to improve the user experience, those who work with SEO need to understand how to perform the tasks on this side of the process so that organic traffic indicators become more effective.
READ ALSO: Why is SEO essential for brand building?
So, here are some strategies that can benefit greatly from search engine AI capabilities. Check them out:
Local SEO
Artificial intelligence allows search results to twd directory accurately meet the user’s needs. An example of this is typing the term “beauty salon” into the Google search field. Using geolocation features, the search engine quickly understands the user’s intent and only displays establishments that are close to where the user is.
This is one of the reasons why filling out Google My Business makes all the difference for companies. This space brings together the main information that the user needs, such as photos, location map, contact information and opinions from people who have already used the product or service. It is an important resource for brands that know the power of local SEO and want to appear in the results of this search model.
Keyword search
Using specialized tools to identify strategic keywords and search volumes is essential for those who work with SEO strategies and aim to compete for good positions in search engine results. Using the platforms’ own resources can help create a list of broad, long-tail terms and user intent, making it easier to define what and how to write.
Google, for example, has Google Complete (or Google Suggest ), Other Questions, and Related Questions. These three fields show how users behave when searching and generate insights for assertive content.
The most current tools, such as ChatGPT itself and others inspired by it, can speed up this process of defining keywords, clarifying ideas for strategic content planning at different stages of the sales funnel .