Promoting the products or services offered by a company seems like a complex task, right? This was
the opinion of Sandra, owner of a micro-business.
Her store offers shoes for middle-aged women and the manager often finds it difficult to promote her
products.
It is also common to question how to reach your target audience in an appropriate and
successful way . One of the most appropriate ways to do this is through an advertising campaign.
We know that this marketing issue is not just a concern for this businesswoman; we are aware that it
is a problem shared by many entrepreneurs , managers and marketing professionals.
Do Sandra have your doubts too? Don’t worry! Here you will find valuable information about
advertising campaigns and you will be informed of the steps necessary to create quality campaigns.
What is an advertising campaign?
An advertising campaign is a set of pieces philippines telegram data created with the aim of
promoting a brand, more precisely a product or a service.
For the action to be considered a campaign, it is essential that there is unity between the pieces. That
is, they must present the same idea, the same slogan, the same styles and colors, among other similar
aspects.
Every advertising campaign must have a specific concept as well as a theme. You must be curious to
know what the concept is within the theme discussed, right?
Well, the concept is the message you want to convey to the consumer, it is a differential, you
could also say it is a promise. Within the concept it is essential to include the theme. Thus, this can be
defined as the way in which the idea will be transmitted.
For an advertising campaign to offer results as expected , the situation must be well analyzed
and the marketing and advertising objectives must be explicit.
From that point on, it is possible to have a clear idea of what type of campaign is ideal for the moment
of the product and to reach the target audience in the best possible way.
What is the structure of an advertising campaign?
When structuring an advertising demonstrates that email marketing can still campaign, it is
important to reflect on the product or service that is the basis of the action.
That is, you have to think about various aspects such as how well-known the product or service is in
the market.
It is also important to consider the possibility of including interesting new features in the advertising
campaign. One should consider whether leaving the media will open up space for competition.
Two other aspects necessary for detecting the best type of campaign are to analyze whether the
product needs a more institutional or social identity and whether good promotion can boost sales.
Taking into account the above-mentioned aspects, it is easy to understand that the communication
plan provides important information on what type of advertising campaign to choose and reach a
significant part of the target audience.
What types of advertising campaigns exist
Until now we have talked about the saudi phone number types of campaigns in a generic way. Now,
we will make a brief contribution about each of them:
Institutional Advertising Campaign
This type of action enables the company to become known. That is, it aims to make a brand known or
to inform the majority of customers about a new development.
Thus, it offers a brand and not a product. It is generally used on commemorative dates with a certain
emotional tone.
Social Campaign
A campaign of this type is usually a cultural space delimited by many goals. It is possible to include components from the past, present and future desired for the company and society.
Typically, an advertising campaign with this function seeks to be the basis for new beliefs or culture.
Social campaigns can even be sources of inspiration for important changes in society.
Government Campaign
Its purpose is to change or enhance the image of a government . It is carried out by the government in an effort to gain the most expressive support of citizens, to encourage voting in the next elections and for other various purposes.
Electoral Campaign
During election periods, it is common for candidates for public office and their supporters to campaign for votes.
This is an action whose main objective is to present the qualities of each candidate and the advantages of supporting him or her to achieve the desired political position.
Brand, product or service launch campaign
This is one of the main marketing strategies of companies and usually produces good results. Therefore, it is essential to create a positive impression of the campaign object.
Reactivation campaign
This is a fairly complex type of campaign, as it requires the investment of resources and a lot of
attention from the advertising team.
Its goal is to encourage the consumption of a particular brand. That is, it seeks to improve its position
in the market and thus improve its competitiveness.
How to make an advertising campaign? 4 steps to develop it
Now, learn the steps necessary to create a successful advertising campaign.
1. Define objectives
It is important to define the objectives for which communication with the target audience is being
initiated. These must be clear, achievable and measurable.
2. Define the target audience
Knowing the audience you hope to reach is essential to knowing the tone and best content of the
message.
To locate the target audience, it is necessary to apply market research , use detection tools and
understand which are the best means of communication.
4. Creation of the briefing
This document must contain information about the product, target consumer audience, brand
positioning, geography, distribution and logistics, frequency, planned promotional activities and
approved budget .
We hope that, by getting here, you are certain of the need to pay attention to the application of
advertising campaigns to make your business, your brand and the products or services you offer
known in the market.
If you want to know how to impress your audience with even more engaging advertising campaigns,
download our FREE and comprehensive Advertising Guide!