Marketing Automation tools help companies achieve levels of efficiency and speed that allow them to carry out large-scale potential customer outreach processes without problems, improving the results of their strategies.
If your business needs to reach many more people, but you want to avoid making mistakes that delay results, you have to know about these tools!
What is Marketing Automation?
This concept refers to the use of software singapore telegram data programs and other computer technologies to carry out processes on a large scale and help meet the objectives proposed for a Digital Marketing strategy .
Thanks to Marketing Automation tools, it is possible to execute actions, visualize, monitor and make decisions in a personalized way to get closer to the target audience, improve relationships and increase sales.
For example, as part of a Content Marketing strategy , the blog is updated with relevant and interesting materials for users. They are then shared on social networks to measure the engagement generated and, in order to increase conversions for the sales area, emails are captured for a newsletter list .
In addition, if necessary, with these tools it is possible to gradually nurture potential clients according to their needs, through ebooks and blog posts, to motivate them to fill out form templates with their personal information.
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Why is Marketing Automation important in companies?
For large companies, the need for what is community marketing ? Marketing Automation tools to simplify processes is obvious, but for smaller companies, their importance may not be so clear.
Here are some of the benefits they bring to businesses of all kinds:
Promotes constant communication with the public
Maintaining contact with the target saudi phone number audience helps to project a professional image and, above all, demonstrate that it is important and relevant to a particular brand .
Optimize processes
Performing each task manually can be annoying for your team, slow and even unproductive.
Using marketing automation tools allows you to systematize processes and have control over marketing actions. In addition, it provides the possibility of monitoring to measure the impact of the strategy and make timely decisions.
Reduce the sales cycle
By having a system that automates the monitoring, management and nutrition of potential clients, known as lead nurturing , the sales process requires less time and resources to be completed.
Users don’t need to repeatedly research your products or services to understand them and can make decisions quickly and efficiently.
Lower costs
A single person in charge of the software has the ability to reach thousands of leads in just a few steps, which significantly reduces CAC (customer acquisition cost).
There is no need to have an entire team of professionals analyzing each user profile, verifying their information and sending it to the sales team .
4 Marketing Automation Tools
If you’ve made it this far, you’re probably wondering which Marketing Automation tools will bring you great benefits. So, we won’t keep you waiting any longer! Here they are:
HubSpot
This North American company is considered one of the most important in Marketing Automation. Its Marketing software is capable of automating:
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- blogging;
- SEO ;
- Call To Action;
- Email Marketing ;
- Landing Pages;
- data analysis,
- inter alia.
In addition to this, it offers a powerful Customer Relationship Management (CRM) system to manage customer relationships.
If you want to learn how to use the tool and take advantage of its features, check out our complete Hubspot guide .
RD Station
This Inbound Marketing automation software is designed to attract visitors by optimizing the website and improving its search engine positioning through SEO techniques.
In addition to this:
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- Create personalized landing pages according to the type of client to increase sales possibilities;
- start email marketing campaigns with pre-designed templates;
- automate the marketing team’s routine;
- know the interactions with leads, through real-time statistics;
- identifies leads that are ready to move to the sales area;
- schedule and optimize social media reach.
Also, RD Station generates accurate reports for decision making.
Emarsys
It is a predictive Marketing Automation program that, using analysis of millions of data, provides accurate and intelligent recommendations, prioritizing the needs and objectives of the company .
This software can:
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- study the behavior of users and potential customers on the web;
- predict the content and products that interest them most;
- advanced audience segmentation;
- design personalized email marketing and social media campaigns;
- perform A/B testing ;
- report each action in detail.
This program even has the potential to analyze the results and determine what works best.
Infusionsoft
One of the market leaders in Marketing Automation tools, Infusionsoft is aimed at small and medium-sized companies with low budgets.
It effectively combines email management, your brand’s e-commerce , social media marketing strategies and the ability to create long-term campaigns based on the behavior of customers you already have in your database.
This automation program can:
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- manage the customer database and manage the history of actions such as sales, visits, segmentation. All with a powerful CRM;
- create an Affiliate System to increase sales through the promotion of your products by third parties;
- automate routine processes and tasks in the marketing and sales area ;
- record your users’ scores, through Lead Scoring , to measure their level of satisfaction;
- manage documents that are sent to clients, such as estimates, offers and invoices;
- create, design and send emails with advertising and nurturing announcements to the contacts in your database;
- customer follow-up;
- provides real-time reports for making timely decisions and much more.
Now you know the main Marketing Automation tools. You now have the information you need to adopt an automated Marketing system in your company and take your results to the clouds!