In this context, it is observed that brands have sought to both recover the sense of place in the concept of community and create groups that share values, products and services.
In this article, we will discuss a little about the community exit mobile number database marketing strategy and tips for using it in your business.
It is a brand’s set of marketing strategies aimed at attracting people and keeping them engaged, based on the common points that identify them as a community.
These actions seek to strengthen ties between members themselves, fostering communication, while the brand is the main point of convergence.
As a tool, this strategy allows you to monitor and better understand the consumer, their needs and the level of satisfaction with your product or service.
Companies that invest in community marketing , with market intelligence and technology, are able to obtain a group of loyal customers who promote a business.
More than that, the community provides them with a sense of belonging and appreciation that makes them enthusiastic about the brand.
Community marketing works in spaces such as not only can this negatively impact those Facebook groups, WhatsApp and other online platforms , as well as events and other actions that connect people with common interests .
Another important point is that this approach can be used outside of digital marketing . The concept of community is broad and not everything needs to be online .
However, with the mandatory quarantine due to , community business sale lead marketing actions in virtual spaces are the best option. After all, there are already important changes in the behavior of Brazilians, according to a survey by the Kantar agency :
Why use community marketing during quarantine?
The internet has made it easy for companies of all sizes and industries to build groups . Big brands like Nike and Apple owe part of their success to efforts made with community marketing .
Obviously, maintaining a community goes beyond simply bringing people together. You need to attract them, understand their pain points, align expectations and establish trust and dialogue to achieve loyalty to your products, services and values.
Community marketing is about connecting people and staying relevant at a time when society is demanding new attitudes from the companies they interact with.
Check out the important benefits of this marketing line :
1. It’s a two-way street
The one-way relationship with products and services is a thing of the past. It has nothing to do with today’s active, more demanding and informed consumer.
Therefore, the more you empower your customers within communities, the more information, exclusive service and quality you offer, the more loyal they will be, actively supporting the growth of your business.
2. Strengthening the site
One of the things that has been most talked about during this period of coronavirus crisis is the notion of local community, of strengthening small and medium-sized companies, which are the most impacted by the market downturn .
Business management that does not consider alliances within its local community loses strength.
Brand groups have added value when they support their members and foster strategic partnerships. This contributes to the growth of other businesses within the community and in their area.