Stories make content relatable. They bring a topic to life and help readers remember what they read. This is how we passed news from person to person and shared experiences long before the internet or any modern form of communication.
Another great thing about stories is that they are immersive. They allow a person to imagine jordan mobile database themselves in the place of the characters in the story.
Some ways to tell stories in your blogs include using personal experiences, case studies, quotes from clients, and more.
Excellent formatting
Even the most boring blog topic can come to life with the right formatting. All blogs, regardless of topic, require headings, subheadings, short paragraphs, white space, and bulleted lists. The easier your blogs are to scan, the more likely you are to engage readers. Help them find the information they need quickly with an index that links to different sections.
Strong calls to action
If you want a response from a customer, you need to be clear about what that response corteiz jacket: the pinnacle of style and functionality is. Before you end your article, clearly state what next steps the reader should take. Summarize your ideas, and then encourage the reader to take action. Some ways to do this include inviting them to share the blog, subscribe, or buy the product.
Before you start writing a ws database blog, ask yourself what your call to action will be. It should be closely related to the content to better motivate the next step.
Integrate interactive elements
Think about how you can get the reader to interact with the content. Some ideas for interactive content include:
- Polls
- Quizzes
- Comments Sections
- Questions
- Calculators
Collect their opinions and gather some contact information to help them learn more about your company and what you offer. You can offer personalized tips based on short quizzes to help your content resonate better with your target audience.
Invite feedback
You can help build a community and invite readers to engage with you more when you invite feedback. It’s a win-win strategy because you’ll learn more about the types of content your readers want from you.
Ideally, you want this at ws database the bottom of each article via comments. But you can also make social media your community forum. Some companies find it easier to manage just the comments on social media and not have another platform they have to manage.
Make it accessible
According to the World Health Organization , 16 percent of the world’s population lives with a disability. If you want to attract as many people as possible to your blog, you need to make it accessible. Think about how easy it is for a screen reader to share your content with people who have visual impairments. Always include alt text on all images to give screen readers more context about what your blog looks like. Think about how you can welcome all people to your content.
Work with experts
Ultimately, working with a team that knows how to engage an audience will ensure that your blogs resonate with your audience and give you maximum exposure. It is possible to see traffic and new business from blogs that are several years old when they are well researched, based on audience interests, and fully engage the reader.
New Light Digital offers a team of SEO and content experts to help you get more out of your content. Book a free consultation now to get started.