Email marketing and opt-in marketing campaigns are one of the most effective long-term strategies to connect with potential customers and text services cultivate brand loyalty.
For everything from getting started with email marketing! to email marketing best practices and lead magnets! check out The Ultimate Guide to Email Marketing.
11. Write online press releases.
Writing online press releases is an additional way to increase online coverage of your business from other sources! which will also positively affect your ranking in the SERPs. Plus! if a local news outlet covers your business! you’ll receive their audience! which you otherwise might not have reached.
To get started writing a press release for your business! consider How to Write a Press Release [Free Press Release Template + Example].
12. Create a blog.
I might be biased! but blogging is one of the best ways to attract a large audience to your site! establish your business as a thought leader in your industry! and prove your brand to be both useful and current.
Writing blog posts is especially effective for providing different opportunities to land on page one of search engines — for instance! maybe your eyeglass store’s website is on page three of Google for “eyeglasses!” but your “Best Sunglasses of 2025” blog post is on page one! pulling in an impressive amount of traffic (over time! that blog post could also boost your overall website to page one).
To learn everything from choosing a domain name to writing your first blog post! check out How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates].
13. Develop social media contests and campaigns.
Social media contests and campaigns taiyuan cell phone number list are exceptional opportunities to engage with your online audience! form relationships with customers! and learn about your buyer’s persona.
For an overarching compilation on everything you need to know about social media campaigns — from how to craft perfect posts on Facebook to the most shared phrases on LinkedIn — take a look at Everything You Need to Know about Social Media Campaigns.
14. Leverage pay-per-click (PPC) advertising.
Pay-per-click advertising! or PPC! is an advertising model in which advertisers only pay when someone interacts with their ad through impressions or clicks.
PPC is most commonly used on search engines! and can help your business appear for searches related to your products or services. This is particularly important for more competitive keywords! when it’s difficult to rank on page one against websites with higher domain authority.
Cache Merrill! founder of Zibtek! told me that the company had great success running retargeting campaigns through PPC social media and search engine campaigns. They used it to promote a free downloadable guide on software development best practices.
“By promoting the guide through these ad types! we attracted thousands of leads. Then! we used remarketing ads to re-engage users who didn’t initially convert.” Merrill said that this PPC campaign boosted conversions by 40% and reduced Zibtek’s cost per lead by 25%.
It‘s important to note that PPC doesn’t risks and consequences of black hat seo replace your SEO strategy: it simply complements it.
For instance! if you‘re trying to rank for “website builder!” you’ll see the keyword difficulty is “super hard (95)!” according to Ahrefs. However! there are some long-form keywords you might have success ranking for! including “what is a website builder? (52)” or “best website builders for ecommerce (57).”
If you do want to target “website builders!” you’ll want to bid for an ad and use PPC to stand out against competitors.