Is this article not working as it should and instead of avoiding Black Hat SEO you are determin. to give it a try? Then it is time for us to do as the cigarette boxes do and tell you everything that can go wrong . Of course. we hope to be more successful than them in keeping people away from the vice.
Risks and consequences of Black Hat SEO
Broadly speaking. the penalties appli. by search engines can be classifi. as:
- Manual: These are execut. by a human reviewer. They are usually appli. in cases of cloaking. spam. automatically generat. content and hidden links. They include everything from lower rankings to. in serious cases. deindexing. These types of penalties are report. to the administrator of a site through Google Search Console.
- Algorithmic: These are implement. automatically. through search algorithm security software (such as Penguin and Panda. on Google). They serve to penalize misleading r.irects. cases of duplicate content and excessive. low-quality backlinks. They usually result in the loss of positions in the SERP.
Penalties from Google and other search engines
On the other hand. sanctions can be partial (appli. to a page or category of a site) or total . such as deindexing. The latter measure is appli. in serious cases . such as pages with illegal content. fraudulent practices. scraping and data theft.
Damage to brand reputation
When repeat.. penalties appli. by Google and other search engines affect the reputation of your site and. consequently. your brand.
Initially. users’ confidence in the quality of your offer will probably decrease if. every time they click on one of your links. they arrive at pages with iceland telegram data paid advertising or information that is not relevant to them. Encountering content copi. from other sites or of poor quality also serves to make them doubt how professional the services or products you will provide are.
On the other hand. let’s say ws database your company is known to use Black Hat SEO strategies as a form of advertising. This could lead to the assumption that the lack of “ethics” inherent in these practices is a reflection of your overall work ethic.
Likewise. techniques such a mobile web design: prioritizing mobile experience in a multi-device world s scraping or r.irects (not to mention if you get associat. with phishing cases) can generate legal problems . Another option. not as dangerous. but almost as damaging to a company’s reputation are negative reviews on forums and directories .
Penalties also cause a loss of visibility of varying degrees. Not only does this mean that your website will reach fewer users . but it can also r.uce the confidence that people instinctively place in it. After all. appearing on the first page of the SERP is not the same as appearing on the fifth page. Especially if the links surrounding yours lead to low-quality sites.