You will say: “Well, there are ways to bypass the protection!” And you will be right. But, as practice shows, most webmasters will not bother with bypassing these blocks Working with the forum due to banal laziness. Therefore, this method currently remains one of the most effective.
Although there was a case when even this didn’t help…
Time for some exciting stories Working with the forum
Once we faced an unpleasant situation: our client’s website was completely copied. Not just a few sections or texts, but the entire website – an exact copy of ya-zdorova.ru! This, of course, affected our positions in search engines and traffic.
We did not hesitate and promptly prepared a pre-trial letter, contacting the domain owner. Fortunately, this case ended well: the duplicate was removed at our request in the shortest possible time. However, such cases do not always end well. In such situations, it is important to act quickly and decisively, because copying content can seriously affect the reputation and effectiveness of the site.
Working with the forum
Medical articles on the site are, of course, important, but Working with the forum do you know what brings more traffic and causes more headaches for SEO specialists? The forum!
The center’s website has an active forum where visitors ask questions and the clinic’s specialists answer them. This is a great tool for attracting traffic and interacting with the audience, but at the same time it is difficult to manage and convert into leads.
Note that forum moderation is not the task of the SEO team, it is handled on the client side. However, Demis Group actively works with this tool from the SEO point of view.
Traffic to the site forum for 2023–2024 Working with the forum
The forum is a source of targeted traffic. In 2024, norfolk island business email list it was visited by about 2.2 million people, and most of them come with specific questions. How can this traffic be converted into leads?
The main method of influence is CTA elements. There are two important buttons on each forum page:
- an appointment booking button in the sticky header of the site, which is always in front of visitors;
- Registration form at the end of the page.
What does this give? Working with the forum
After the introduction of these buttons, the number of orders for online consultations increased from 400–500 per month to 600–700.
“Online booking” was added in July 2023 and immediately became very popular among users.
Adding an anchor menu
We also implemented several improvements to the page design, one of which was the addition of an anchor menu. It is common for medical sites to have a large amount of content on their pages. After all, it is necessary to cover a variety of issues for different target audience groups. Howevercreating content for your audience on TikTok , not all information on the page may be useful to every visitor. An anchor menu simplifies navigation and allows you to quickly jump to the desired section.
As you can see from the link map, site visitors use the anchor menu quite often.
We have implemented this functionality not only on service pages, but also on articles.
What does this give?
Metrics show that visitors actively use the menu, which improves behavioral factors and has a positive effect on visibility in search engines.
Price listing Working with the forum
Listing prices on medical websites is always a challenge, especially when it comes to complex services like infertility treatment, where the price depends on many factors and nuances. However, search algorithms do not take these complexities into account. They require at least an estimated cost for each service.
We divided pages into two categories: those where the list of services is fixed and the cost is clearly defined (for example, tests), and those where a more detailed sault data price package is required. On pages with complex services, such as infertility treatment, where the final cost depends on the treatment program, we did not use the standard approach of indicating the price “from *** rubles”. Instead, we carefully worked with the client to understand what services might be included in the treatment, and presented this information in a user-friendly form.
For some pages, the price lists became quite extensive, because it was necessary to take into account all possible service options, such as on the page “Treatment and diagnostics of infertility”.
What does this give?
Adding prices helped increase traffic to the site. Heat maps showed that the price block became important to visitors, which confirms its effectiveness.