Thanks to my strategy, by the end of 2021, the account had more than 70 thousand subscribers. And at the beginning of 2022, my account was hacked. The people who hacked it used the account as a platform for conducting fraudulent giveaways and collecting money. For us, this was a huge reputational risk.
It was not possible to quickly return the account
We decided not to cooperate with cybercriminals and deleted the page. We transferred all communications to a backup account, which was previously used to post client cases and reviews. In a month, we increased the number of subscribers from 4 to 12 thousand.
Now the growth is faster than before, as there is a clear understanding of how it all works. We plan to return the lost subscriber volume in 3-4 months.
We estimate the losses from the deletion at approximately 40 million rubles. The hack occurred at the end of the commercial launch. By that time, we had already sold 40 million rubles and planned to make another 40 in the last week. Despite this situation, our ambitious plan for 2022 has not changed. We plan to reach a turnover of 1 billion rubles.
Instagram Advertising Campaign Tips for Entrepreneurs
It is difficult to give any advice on europe cell phone number list running advertising campaigns on Instagram, since it is technically impossible to run them there now. One thing is for sure: the hysterical migration of advertising budgets to other Working on Instagram platforms will not pay off. In difficult times, it is not the time to chase new traffic.
What exactly needs to be done:
Consolidate and update the customer base, focus on this audience
Create a new product matrix that will be relevant to people in your customer base.
Create a new sales funnel: short maximizing impact on the digital ecosystem with bloo media or long with profit maximizers.
Review the lead magnet and evaluate its competitiveness. Requirements for the quality and content of lead magnets Working on Instagram have changed: now they are no longer guides or small discounts, but full-fledged information agb directory products or serious advantageous offers.
Reconsider your attitude towards the blog, which is becoming the only platform for attracting and retaining an audience.