EEAT is even more important when your business niche (or the content it promotes) addresses more sensitive or potentially risky content, such as:
- Use of own money;
- Taking care of your own health;
- Legal/juridical information;
- News and current affairs;
- Useful products and services.
All content related to these topics is grouped within a category called YMYL .
An acronym for “Your Money or Your Life”, this category of content is highly scrutinized to prevent malicious professionals from manipulating users or giving fatal advice — which could cost them their financial security or their lives!
YMYL pages are harder to rank in uae telegram data the highest search positions precisely because they are sensitive topics that require brands to prove their expertise (something that can take years to establish).
Be ethical, transparent, and put your own experience first : if your company really has expertise on the subject and applies it to the content, this will be clear to the algorithms too!
Integrate EEAT into your SEO strategy!
EEAT was a game-changer for if you’re a b2b brand in the creative displaying results for Internet searches — and not only for maintaining the integrity of its brand, but for preventing Google from losing customers by promoting questionable content!
That’s why you learned in this text that it’s impossible to sell more online without:
- Focus on the real experience behind the content (the “experience” in the acronym EEAT);
- Have a communication strategy that takes advantage of the practical wisdom accumulated by your business (the “expertise”);
- Build an authority that is recognize by algorithms and traffic sources on the Internet (the “authoritativeness”);
- And without generating trust from information that offers credibility and data security (the “trust”).
Since EEAT is an automated business sale lead website evaluation system based on Google’s Search Quality Guidelines, which take your brand’s experience, expertise, authority and trust very seriously, you need a bulletproof SEO strategy to ensure your business appears in the top search results!
You can find out now which quality requirements your business already meets — and which ones you need to meet — by completing Orgânica’s free SEO Diagnosis !