- In the eyes of the subscriber, you become part of the holiday mood. You remind him of something pleasant – rest, which we all like more than daily work.
- This is a personal letter. Maybe a couple more people from the list will get the same. And it’s nice – the client chose the company, and it remembers his birthday. Almost friendship.
- Expectation of a gift. Since childhood, we wait for gifts for birthdays and other holidays. That is why the letter will be opened with a higher probability.
Client’s birthday
You can ask about it during rcs data registration. Many sites do this.
Some send the gift earlier than everyone else, for example, 10 days before the birthday. If the client wants to order goods, there is time for delivery.
If the user has not applied the promo code, a gift reminder will be sent 3 days after the date
It makes sense for a pet store to congratulate how can sellers join the lazcoins campaign its pet on its birthday in a newsletter. This is also a good reason to send a letter.
Company birthday
Some companies congratulate their europe email customers on their birthday. For example, a letter announces “Only 48 hours! Birthday discounts!”. When you open the letter, it turns out that it’s the store’s birthday.