Conversion Rate
This is your most important metric. It tells costa rica phone number list you how many visitors are taking the desired action, whether it’s downloading an ebook or completing a purchase.
Click-Through Rate (CTR)
Measures how compelling your content and CTAs are. A low CTR may mean your messaging needs refining.
Bounce Rate
If users land on your page and leave quickly, something’s wrong—test your page load speed, offer clarity, or design.
Customer Acquisition Cost (CAC)
Measure how much you’re spending to what is whatsapp business verification acquire each lead or sale. Use this to determine profitability and scale efforts.
Return on Ad Spend (ROAS)
This helps you identify which campaigns are generating actual revenue and which are underperforming.
Final Thoughts
Testing and measuring are the cornerstones of high-performing marketing campaigns. By experimenting with different variables and usa lists consistently analyzing the results, you’ll uncover insights that lead to better engagement, higher conversions, and smarter spending.
Ready to optimize your strategy? Start testing today—because what gets measured, gets improved.