Ensi is a comprehensive solution that, in addition to PIM, includes: a product description and characteristics generator based on photos, functionality for generating product offers with dynamic parameters, connectors to popular marketplaces, and the ability to configure access rights to system components. The platform is free.
Tochka is a service for managing products on
Marketplaces. Features: transferring cards between marketplaces, generating barcodes, making changes simultaneously on all platforms, analyzing the completeness of information, bulk loading, product analytics, etc. The cost of the license depends on the number of orders, 5 days are given for testing.
OpenPIM is a PIM system designed specifically
For small and medium businesses with typical functionality, except for workflow and supplier account. Features include setting up restrictions when creating hierarchy levels and assigning attributes to dependencies. There is no built-in support for trade offers (product options), they need to be implemented through a data model. You cannot generate files derived from existing ones (for example, images with a different resolution or format). Data completeness analysis is not a feature out of the box and needs to be configured. The source code is open, there is a demo version.
There is also Brandquad, catalog.app, Compo Pim. The last one has an online calculation of the implementation profitability.
Foreign Pim-systems
The most famous players in the PIM systems market are: Pimcore, Akeneo, Marketprovider, Catsy, inRiver, PIMworks, Syndigo, etc. The most popular is Pimcore.
The product has been developed since 2010 and is a combination of PIM/MDM/DAM subsystems, i.e. it was created not only for managing product data. It covers most of the necessary business functions out of the box, but requires some improvements to match a specific business model and Russian realities. In particular, it does not have ready-made connectors to popular Russian marketplaces. They can be found in the community, but Pimcore does not control the quality of the code of such extensions.
If we talk about the applicability of the platform, then:
- This is a great PIM system, not entirely user-friendly, but very flexible in terms of settings;
- an average MDM and DAM specific database by industry system in terms of capabilities, which has more functional Russian analogues. For example, there are basic capabilities for converting photos and videos to meet the requirements of the sites, a built-in photo editor, search by metadata, but there is no external part necessary for distribution and monetization of content. Therefore, a photo bank, periodical or other owner of commercial content will prefer a specialized solution;
- It is better to choose something else as a CDP (Customer Data Platform), DXP (Digital Experience Management) or E-com platform.
Who is Pimcore suitable for?
The system is suitable for companies of any scale and with any number of sales channels. It is considered a good choice for aggregators, marketplaces, distributors and manufacturing companies. It is especially important that the Community Edition already has functionality sufficient even for very large implementations and can be deployed on the enterprise server.
Cost of the license
Three tariffs, the cost depends on the functionality.
- The free Community Edition does not support PXM (Product Experience Management)/AXM (Application Experience Management) functionality, integration with Russian marketplaces out of the box, LDAP/SSO authorization, visual process editor, document flow, additional functions for uploading product information. There is no user support. The number of installations is limited.
- The monthly cost of the extended version — is akismet gdpr compliant? Enterprise Edition — starts from €1,600 per month, paid annually. Includes all Pimcore functionality, user support is available, but the number of installations is limited. Direct delivery of Enterprise and higher licenses to Russian companies is not possible. If you do not want to study the legal consequences of schemes with purchasing a license through Kazakhstan or Dubai, then the best option is to use the Community Edition and ready-made modules from the community or add what is needed. It is cheaper.
- Unlimited Subscription — the maximum version of Pimcore without restrictions on functionality and the number of installations within one organization. The cost is from €6,400 per month. Of particular value in it are document management and a visual connector editor, but they can be written by developers to order (50-100 hours).
Timeframe and procedure for implementation
Basic implementation of a PIM system is 4-6 months of work in small iterations. Implementation of Pimcore is neurosurgery on a well-functioning tool that cannot be stopped. You cannot turn off 1C for a month.
Stages:
- We conduct a study of the current architecture and data flows, the attribute model. Very often, companies do not have this and the scheme has to be restored. The ideal option is a full-time analyst of the customer, who knows the business well from the inside and is ready to share knowledge with our analyst, who knows Pimcore well. Time costs are 50-70% of the total duration of the project.
- Designing the future architecture. spam data The customer always understands why he needs Pimcore, but when it comes to implementation, then:
- departmental battles may begin over data storage: what is 1C responsible for, what is Pimcore responsible for, what is CMS responsible for, etc.
- there may be a desire to implement all the accumulated “wants” at once, since you have already undertaken to revise the nomenclature. Therefore, here you have to carefully manage the risks, otherwise it is difficult to meet the deadlines.
- Description of integration specifications: how the systems being integrated will exchange data.
- Deploying Pimcore and setting up integrations.
- Training of customer representatives in basic roles and main scenarios.
- Test operation.
Potential results of implementation
- Information about the product range is stored in one place in an organized form. At the same time, the catalog structure in PIM and on the marketplace are not connected in any way. Each showcase site or marketplace is given its own catalog structure.
- Departments receive constant access to current and complete information about the assortment. Access can be restricted, and changes are logged. If desired, you can see who and how changed any parameters.
- The workload on employees and the number of errors are reduced thanks to the ability to centrally update information within the system and on connected trading platforms;
- High-quality preparation of product range information requires less time and resources, since PIM accumulates data from business systems connected to it (1C, ERP, photo bank, media server, etc.) and independently transforms them in accordance with the requirements
You can implement PIM yourself: take the code from github , involve developers, study the documentation , prepare the technical specifications, deploy and configure. But if your business is not ready for experiments in the absence of official developer support, it is better to “buy CASCO”, entrusting the implementation to an experienced team. Fill out the form below, we will call you back, answer your questions, organize a meeting with an analyst to discuss your goals, budget and deadlines.