In a sries of errors in response, the hypermarket chain was the target of lawsuits , boycotts and a protest with thousands of people, in addition to a fine of R$1 million and damage to the brand’s image.

The Renner chain also had to take a stand kuwait mobile database after a homosexual couple was attacked inside one of its stores and the security guard at the location was unable to handle the situation properly. 

The brand removed the employee, released statements online and in the press , expressing support for the victim, and fully cooperated with the investigation. A series duplicate content and scraping of compensatory actions by the people management in relation to the LGBTQIA+ community were also announced. The actions were approved by customers and followers .

However, crisis management is more than just public events and requires more attention from business management than you might think. In this article, we address some important aspects of this and discuss vital points for putting together an efficient action plan. Stay tuned!

What is crisis management?

Crisis management is an area of ​​business management that aims to anticipate and identify crises, as well as plan and execute actions so that the company emerges business sale lead from the situation with less damage. The action plan manages the conflicts that arise and allows the company to continue its operations with less damage.

The technical definition is the development and application of strategies to help an organization deal with changes and events in the market. These situations can arise due to market changes , climate change, pandemics, the emergence of new competitors, new consumption patterns , and one-off events.

In the third phase, we have organizational transformation. When a crisis ends, the market does not continue as it was before. Therefore, the objective is, based on the analysis of what has changed, to identify opportunities and transform the organization so that it responds to new demands.

Crisis Management: Why Care?

Managing crises is important because the market is changing more and more rapidly, especially in the digital age. Consumers’ relationship with brands is different, and employees’ relationship with their workplace has changed too.

We are currently experiencing an acute crisis due to COVID-19 , and this has transformed trading in many areas. If we look at recent history, economic changes are happening very quickly. All of this makes the market extremely volatile. 

A recent survey by Harvard Business School showed that 94% of executives surveyed agreed that the new normal for the market is for it to be highly volatile . 

Business management needs to constantly adapt to market conditions, whether due to pandemics, technology , climate change or changes in the consumer journey . These constant transformations generate crises and opportunities at every moment.

For this reason, crisis management skills have become essential in the market. All companies need a professional who knows how to manage this.

Key points for effective crisis management

• identify the factor generating the crisis
• develop and implement a communication plan, including for social media (seek help from a press or public relations office, if necessary)
• plan, define and execute actions for crisis management
• maintain balance and emotional intelligence, yours and your team’s , during this transition