This menu structure makes it much easier for users to find the section they need. Even if the entry point to the site was
an information page, visitors can easily find the page with the service they need and complete their search. From an
SEO perspective, this improves page indexing and What does this give increases their coherence. As a result, the visibility of all related
queries has increased, which has led to increased traffic to both the parent service page and its subsections.
Fight against robotic traffic What does this give
While analyzing the site data, we noticed an increase in traffic that did not match the behavior of real users. The metrics showed high traffic numbers, but many of these visits were not from real visitors, but from bots.
Robot traffic is website visits generated not by real users, but by special software. Such bots can distort statistics, which leads to an incorrect assessment of the website’s effectiveness, Wordstat statistics, and can bring low-quality websites to the top. In addition, their activity negatively affects behavioral factors, which can lead to a decrease in the website’s position in search results.
We analyzed IP addresses and identified sources of robotic traffic. This was easy to notice due to characteristic behavior patterns: bots often visit the site with high frequency and spend very short time on the pages.
What does this give?
Within 3-4 weeks of making the changes, we noticed improvements: traffic became more “lively” and the site’s visibility in search engines began to increase.
Problems with medical content: is it possible to protect yourself from theft? What does this give
Medical content is subject to strict requirements from northern mariana island business email list both search engines and the law. And the Turbo Pro team of the Demis Group agency is well aware of these difficulties. After all, 40% of the division’s projects are medical sites of various niches.
Despite the presence of experienced medical copywriters in the company, no writer or SEO specialist can replace a real doctor. Therefore, we especially appreciate that the client’s team understands the importance of this aspect and actively participates in the creation of content.
The clinic’s doctors become the keepers of knowledge, providing us with drafts and key points. Based on this information, the agency’s authors write an article, which is necessarily checked and approved by a medical specialist.
Information traffic makes up a significant share of all site visits. It is often one of the first touch points with a brand, and it is important to make it as convenient and useful as possible for visitors.
What does this give?
It is worth remembering the importance of EEAT key insights from the research factors (Expertise, Authoritativeness, Trustworthiness). To demonstrate the reliability and expertise of the information to both search engines and readers, at the beginning of each article we place the author’s card – the medical worker who prepared the material and carried out its final proofreading. The publication date is also indicated, which confirms the relevance of the information, since medical data can become outdated over time.
The article header also includes its content. But this is a standard move, and if you are not using it, then fix it ASAP.
Of course, there is a disclaimer stating that, although the article contains true facts and information, it is no substitute for a doctor’s consultation.
Stole, posted – got banned? I’d like to, but no…
Content theft is a real headache for everyone. Especially when it comes to medical content that is created with the participation of doctors and copywriters.
“Creating quality medical content sault data requires serious efforts: careful verification by doctors, analysis, and expertise. Therefore, it is especially sad when literally a few minutes after publication, the content appears on many sites in the form of copies. This not only devalues the work of the authors, but also disrupts the process of disseminating reliable information, which can lead to confusion and misunderstanding among readers , ” – Anna Golovleva.