The main trends in Marketing in the Digital Age are the creation of audio content, messaging applications, greater investment in SEO and video.
Audio content creation
The creation of audio content is something that has conduit cn mobile number database been gaining prominence in recent years. Therefore, the trend is to invest even more in this segment.
According to a survey conducted by Deezer, podcast consumption grew by 177% in 2019. The research also reveals that 25% of Brazilian listeners tend to consume more than one hour of programming per day.
However, with the new routine of Brazilians due to the juanes already had the black shirt pandemic, the consumption of audio and video content has increased considerably. A survey also carried out by Deezer shows that there was a 19% increase in the consumption of podcasts, especially those with children’s content, which grew by 278%.
Podcasts end up being a way to connect brands with people for a longer period of time. As a result, many companies end up looking to advertise on audio programs .
Messaging apps
The use of messaging apps is already a reality in Digital Marketing ! However, this alternative can revolutionize the area even more.
If apps are used to maintain more direct contact with business sale lead customers, they can also be seen as a younger version of email .
Launched in 2018, WhatsApp Business is a more professional version of the messaging app. It offers unique features, such as the ability to add an address, contact number, email , and even a product description to your profile.
Furthermore, it provides metrics so that the company can base its business decisions more accurately.
This way, brands can use it to send newsletters or even nurture leads with educational content. This can be done through groups or broadcast lists.
Biggest investment in SEO
Responsible for improving positioning in search engines, SEO, or Search Engine Optimization , is a set of techniques that aims to optimize websites , blogs and web pages .
This makes it possible to attract organic traffic to your website , which leads to greater qualification and credibility for the brand.
Videos are a marketing bet.
Several studies already indicate that video will be one of the protagonists in the dissemination of content within marketing.
The social network dedicated to videos, YouTube, is the most used in Brazil, according to the Digital 2019 Brazil report, prepared by DataReportal, Hootsuite and We Are Social. The survey shows that 95% of respondents use the social network regularly.
In addition to the high volume of membership, the research also showed that it is the social network on which users spend the most time, reaching 22 minutes and 28 seconds on each visit.
Therefore, the numbers don’t lie: a good marketing strategy cannot leave out the creation of content in audiovisual format!
After discovering the main trends, see what the challenges of Marketing in the Digital Age are .
What are the main challenges of Marketing in the Digital Age?
Despite all the benefits provided by Marketing in the Digital Age , some challenges have also emerged.
The main ones are cybridism, humanization of services, multidisciplinary team and content production.
Multimedia communication
Digital technologies have transformed people into cyber -hybrids, that is, people who live in the online and offline world at the same time.
In this sense, it is important to consider that each platform will require different types of communication; therefore, strategies, indicators and the way of communicating must be customized according to these environments.
Humanization of services
As we mentioned previously, technology was largely responsible for automating processes and increasing productivity in the workplace.
However, amidst so many advances, how can we avoid losing the humanization of services ? After all, consumers have been looking for companies that offer personalized service and that speak directly to them.
A great example of a humanized brand is Netflix. Whether on social media or creating videos to promote its series, the brand is always concerned with interacting with its users and potential customers.
Therefore, Netflix bets on using memes , people or any other device that is related to local culture.
To promote the series Stranger Things , the brand created a promotional video with Xuxa, known for being the “Queen of the Little Ones”. Check it out below.