The fresher your B2B content is! the more relevant it will be. But freshness is more than creating new content frequently or refreshing your old content on a regular basis.
Fresh content is current content . It can also be understood as temporary content: contextualized in what is happening at the time it is published.
And you can give them this fresh air with new data from recent research! global events or the latest news on topics and sectors that are relevant to your audience.
Fresh and current
This type of content not only ensures that you are reaching your readers with relevant and valuable information! but it also shows that you care about industry developments why look for a marketing agency in abc? and understand the context in which you and your audience operate.
The 5 key characteristics of good B2B content marketing: it is practical! reliable! easy to consume! goes beyond the product and plays with current events.Click To Tweet
Top B2B content marketing examples
That’s all for the theory. Let’s see how these 5 characteristics we’ve talked phone number library about can be put into practice.
Marketing out there! and we could talk about what makes each one unique for several posts.
But in this article! we’ll focus on two of our favorites: Buffer and Slack! two top companies that are undoubtedly a model for anyone involved in B2B marketing.
Buffer
Buffer needs no introduction. But we’ll do it anyway! albeit in express mode: it’s a social media management and analysis tool. And it has an impressive B2B content strategy .
For starters! they produce in-depth! knowledge-packed B2B content! such as the report they’ve been producing since 2016! The State of Social .
Why are these reports a perfect example of B2B content marketing?
Because from the data they collect in their research! they offer their audience a clear idea of the direction their sector is heading: social media.
So far! so good. But many B2B companies choose to just show the data without further explanation instead. This doesn’t take much work! but it amounts to telling sault data your audience something like! “Hey! here are the numbers; now you figure it out yourself.”
Buffer does this best by analyzing the data and offering practical advice that readers can easily incorporate into their social media strategies.