Many of the factors that algorithms use to decide which sites to index (and in which positions) are billion-dollar secrets that are kept under lock and key!
But the most important elements of this equation are widely publicized, as your success at the top of organic searches also means success for Google!
In other words: the more turkey telegram data authority and trust your brand has, the more Google will like to display you in the top positions!
That’s why the most important factor algorithms consider is the quality of your content .
Since “quality” can mean anything (like a well-written text or a well-produced image), Google has developed a manual to point out amplify your lead capture exactly what your business needs to do to please the robots and be catalogued: EEAT!
Well-produced content (whether in page code, text, image, video or audio) is still considered to define the overall quality of a brand on the Internet .
The difference is that EEAT further refines
This mesh so that only the most useful sites appear in the top positions!
By “useful”, I mean that all material shared by a company in the digital landscape needs to take into account how that content impacts Consumer Success , consisting of:
- To the extent that the author of the content (or the brand itself) has. A theoretical and practical expertise to educate the public;
- How much the website’s pages are referenced by other. A sources (which indicates the level of authority and trust in a business);
- And how interested the brand is in becoming a valuable solution for users (without deceiving, manipulating or exploiting them)!
Highlighting strengths and ignoring business sale lead weaknesses is part of Digital Marketing. However, there is a huge difference between guiding a curious person. A to become a customer (through a sales funnel , for example) and lying to a visitor by promising impossible. A solutions or exaggerating the qualities of a mediocre product.
Today, algorithms can capture the intention of content just like a human!
The result of this innovation is that if the content is. A of low quality to a real person (if it is not useful, in practice), it will be ignored by the robots.
In the worst case, the brand itself could be flagged as. A potentially dangerous and hidden from search results for years into the future!
To avoid this terrible fate, I will show you a step-by-step guide . A to strengthening your business’s EEAT — and selling much more as a result!
Strategies to strengthen EEAT
Each letter of the acronym EEAT needs to work in sync with the other. By following this order, your company is guaranteed to at least be listed in search results !
Little by little, over time and with audience testing, you will have accurate. A data on audience behavior and will be able to further. A optimize your content, raising your business’s position in Internet search results!
As long as you focus on Customer Success — and maintain ethical behavior — you can hardly go wrong!