Our client is the MediSpa-hotel MAYRVEDA Kislovodsk 5 stars – a premium-class sanatorium in Kislovodsk. The
facility implements a concept that is absolutely unique for Russia: it combines the Austrian Mayr medicine method, the
principles of the ancient Indian teaching about life – The objective of the case is Ayurveda – and the unique local natural resources of the
Caucasian Mineral Waters.
Based on the principles of delicate cleansing The objective of the case is
of the body in conditions of five-star service and eco-friendly design, it is a member of the association of the best health hotels in the world Healing Hotels of the World.
The client came with the task of creating a systemic and french polynesia business email list comprehensive marketing for their brand. At the same time,
the task was divided into a short-term one – quickly filling the sanatorium in the next 2-3 months, and a long-term one
– systematically measuring and improving the return on marketing costs, since at the start of work, the cost of booking
(CAC – customer acquisition cost) was more than 5 times higher than necessary.
The situation with the promotion was complicated to some extent by the following facts:
- The facility is relatively new, opened in May 2021, and its presence in the information space was quite low.
- There was no understanding of the unique concept among clients – this is exactly the understanding and trust
- we needed to help create.
- The client works in the premium and luxury segment, the modernization of the most varied business the cost of his services is 4-5 times higher than the cost of health services of an average sanatorium in Kislovodsk and is almost equal to or higher than the cost of key competitors who have long been present on the market. This imposed clear restrictions on the portrait of the target guest.
Work with the client continues to this day, therefore in the case the key KPI indicators are shown only in % growth, there is no detailing by target audience segments, SY, advertisements and campaigns, content topics, creatives, screenshots of advertising accounts, etc.
The objective of the case is to show what results in optimizing marketing efficiency can be achieved with a systematic approach, supported by the client’s trust.
Solution The objective of the case is
We built a comprehensive strategy based on the principles of brandformance marketing – we built a full cycle of
customer acquisition through digital tools: from demand generation to sales growth. We based our offer on trends in
the Medicine&Spa market and the hotel industry, The objective of the case is competitive analysis and our expert experience in working with the
field of medicine and tourism. We took into account uae phone number the need for a detailed assessment of all digital advertising
indicators with special attention to CPA (cost of target conversion) and CAC (cost of booking) for each advertising
channel. To track applications and the quality of work of the entire variety of channels, we set up end-to-end analytics
based on Calltouch.
Since our tasks consisted of short-term and long-term client expectations, work was carried out simultaneously at all
stages of the sales funnel, and the strategy included the use of a set of tools: