The “No Buy 2025” trend is gaining popularity on social networks. It calls on people to give up unnecessary purchases throughout 2025 in order to reduce expenses and lead
The low popularity of
a more conscious lifestyle. Analysts from the media holding Rambler&Co asked Internet users how they feel about this and whether they have such plans.
Giving up unnecessary purchases in 2025 turned out to be
the most popular measure for budget control – 42%
The low popularity of
of respondents chose it. 19% of respondents do not plan to change their consumer habits. The rest have other methods: 16% will keep a clear monthly financial plan, 11% will open savings accounts. The desire to cook at home or spend less on entertainment was expressed by 5% and 7%, respectively.
At the same time, only 13% of respondents admitted that egypt business email list they regularly make impulsive purchases, finding joy in this. Another quarter (25%) noted that such purchases are rare, but happen. Slightly more (28%) try to control themselves, despite a strong desire. The most determined were 34% of respondents who said that they had long ago given up such expenses.
The low popularity of spontaneous spending is reflected
The low popularity of
in the approximate amounts spent on it. The majority (56%) spend no more than 5,000 rubles monthly. Another 18% fit into the range from 5,000 to 10,000 rubles, and 5% spend up to 30,000 rubles. At the same time, 21% of participants admitted that they do not track such expenses.
For 36% of Russians, the main trigger for impulsive the transformation process in the retail sector purchases was the convenience of online shopping and the appeal of sales. Another 32% cited a bad mood, which could be improved by this approach. 23% pointed to the lack of financial planning as such. 9% are prevented from addressing issues of conscious consumption by a lack of time.
The main motivator (63%) for giving up spontaneous spending was
The desire to save for more significant goals. 19% believe that increasing their level of financial literacy (various courses, government initiatives) will help them. Support from family or partner is important for every tenth person (10%). Tools and services for budget control help 6%. Environmental reasons and examples among friends turned out to be less convincing, gaining only 1% of votes each.
Almost a third of respondents (29%) have not yet uae phone number formulated clear financial goals for 2025. However, 24% plan to create a financial cushion, 16% – to save up for a major purchase or vacation, 12% – to pay off debts, and 13% – to increase income through investments. Only 6% of participants intend to save up for the purchase of real estate.
The survey was conducted on the resources of the Rambler&Co media holding from January 13 to 17, 2025, covering 30,810 Internet users, including 56% men and 44% women.