When it comes to ranking on Google, many people only think about content and keywords, but the truth is that backlinks in SEO are still one of the most powerful factors for gaining authority and visibility.
And no, we’re not just talking about links from big portals with high
DA (Domain Authority). Even smaller sites can have a real impact — if they’re strategic, relevant, and well-targeted.
With Google’s recent updates and the advancement of generative AI in search results, the quality and context of links have gained even more importance.
Today, the algorithm values the relevance of a backlink much more than just the raw number of domains pointing to your site.
According to SparkToro , 65.2% of SEO experts still consider backlinks to be the main organic ranking factor.
This changes everything, especially for those who work with local SEO or institutional websites that do not depend on mass traffic, but rather on qualified leads.
In this content, you will understand why sites with lower domain authority (DA/PA) can also generate excellent SEO results, and how link juice is distributed.
And what are the best practices for choosing the best words to link to — including tips for using dofollow and nofollow backlinks strategically, building real authority and improving your Google positions intelligently and consistently.
Also check out: Your website appears, but no one clicks? Understand how Google with AI is changing searches!
What are DA, PA and DR in SEO?
To understand the real value of backlinks in SEO, it is essential to know three metrics that help measure the authority of a website or page: DA , PA and DR .
They are not official Google ranking gambling data russia factors, but are widely used by major SEO tools to predict the ranking potential of a domain or page.
DA (Domain Authority) : Created by Moz, DA estimates the overall authority of an entire website based on the quality and quantity of backlinks it receives. The higher the DA, the greater the chances of the domain appearing well positioned for competitive terms.
PA (Page Authority) : Also from Moz, this metric
Measures the strength of a specific page, not the domain as a whole. It’s useful for analyzing internal pages that you want to rank , such as a blog post or a service landing page.
DR (Domain Rating) : Ahrefs metric that measures the strength of a domain’s backlinks, from 0 to 100. It analyzes how many boost your retention rates with marketing domains are linking to the site and how authoritative those domains are. DR helps you understand the overall linkable authority of the site.
Even though these metrics aren’t used directly by Google, they’re great indicators for assessing where you are today.
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How to use DA, PA and DR in your SEO strategy
Want to understand the potential of your entire domain? Analyze DA and DR.
Want to rank a specific page? Evaluate the PA.
Comparing link building opportunities? Choose domains with high DR and relevant contextual content.
Do you work with local or liechtenstein number niche SEO? A website with a high PA can bring more returns than a high and generic DA.
Don’t just focus on numbers. A link from a site with DA 25 may be worth more than one with DA 70, depending on the context and audience.
How to choose the best word to link?
If you want to get the most value out of your
SEO backlinks , it’s not enough to just earn good links — you need to know how and where to apply them .
Anchor text, which is the word or expression that is clickable, makes all the difference when it comes to ranking a page for the right terms.
Sites that choose these words poorly end up attracting irrelevant traffic or confusing Google’s algorithms about the real subject of the page.