The AIDA sales funnel uses a method consisting of four stages: Attention, Interest, Desire and Action . This is a methodology widely used in the construction of persuasive texts, but it can also help to structure a sales funnel.
This type of funnel connects with the consumer journey — even though it is not linear, since people’s behavior can change and even be irrational. The fact is that this structure relates to the different moments of a person’s awareness of a problem, a solution, and a supplier.
In the beginning, the intention indonesia telegram data is to get the attention of potential customers by helping them discover a problem or need. In this first step, there is a process of awareness, learning and discovery.
Next, there is the development of interest on the part of the person. They have already educated themselves and know that they have a problem, and it is necessary to awaken the interest of this individual in resolving the issue.
In the next step, the idea is to create a desire to consume and capture this desire through the funnel. This is what happens when the person is already aware of the problem or need and begins to look for solutions to meet this demand.
The last stage, action, involves the person taking action to resolve their desire or problem . This is what happens when the customer gets in touch, goes to an establishment or adds items to the virtual cart, for example.
At this stage of the funnel, people are main features to look for in an email marketing tool usually more receptive to a sales approach. This means there is a greater chance of achieving conversion!
Advantages of the AIDA funnel
One of the main benefits of this strategy is its flexibility . Depending on your market and your ideal customer profile , you can design the AIDA funnel based on these characteristics.
This ability to adapt is also canada cell numbers important when considering that people do not behave in the same way and not always rationally. Therefore, it is possible to adapt the journey in a way that makes sense to attract and capture opportunities.
Furthermore, this is a way to better direct efforts , adopting appropriate strategies to increase the chances of conversion . This also makes it possible to increase commercial efficiency.
The Y-shaped sales funnel
The Y-shaped sales funnel gets its name because it has two potential customer inputs : Inbound and Outbound Marketing . In this way, the two teams integrate and work together to achieve more conversions.
It is different from the traditional sales funnel, which usually has only one customer entry. Therefore, there is the Inbound funnel and the Outbound funnel, but only with the integration of both does the Y structure appear.
In this case, there is an even greater integration between Marketing and Sales , considering both active prospecting and the attraction of opportunities!