How to do a good SWOT analysis
At the beginning of the example, I talked about quarterly planning. This is, honestly, the frequency at which I think the SWOT […]
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online marketing
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The 4 elements of the SWOT matrix
Now, let’s use a little of our imagination to analyze each of the elements of the SWOT matrix in practice : Suppose
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SWOT analysis: how to do it and how to apply it
Also known as FOFA, SWOT analysis is a very important technique for your company’s strategic planning and, of course, for Digital Marketing ! Basically,
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Why is EEAT essential for YMYL websites?
EEAT is even more important when your business niche (or the content it promotes) addresses more sensitive or potentially risky content, such
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The role of EEAT in Google’s quality guidelines
Many of the factors that algorithms use to decide which sites to index (and in which positions) are billion-dollar secrets that are
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EEAT: the acronym that will guarantee your success in SEO!
With the evolution of Google’s algorithms, simply applying SEO techniques is no longer enough! You need to demonstrate that your brand has these
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Lead nurturing step by step
Content production Content production is where you showcase all your knowledge and expertise , offering relevant information to your audience at each stage of
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The importance of lead nurturing
Therefore, there are Marketing actions to be implemented in each one, from attraction to final conversion. See in detail: Top of the
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Lead Nurturing: A Step-by-Step Guide
You are certainly already familiar with some Inbound Marketing techniques and know how much they can boost your sales and strengthen your
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Strategies to influence the purchasing decision process
With such a dynamic market, where ideas and preferences flow so quickly, strategies to capture customers’ attention also need adjustments. With that
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Marketing Strategies at Each Stage of the Decision-Making Process
When understanding the consumer journey in the purchasing decision process, it is important to adapt Marketing strategies for each specific phase. Here’s
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Complex purchasing behavior
It is evident when consumers face big decisions , often involving expensive or high-risk products or services. This process requires in-depth research,