How it works in practice
If you doubt dialogue, it’s better to do without it. How it works in practice Dialogues often ruin good ideas. […]
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Marketing Database
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Ideal for emotional stories with
It’s important not just to tell a story, but to take a clear Ideal for emotional stories with brand position
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It was necessary to overcome the
A challenge for marketers: what is the difference between promoting a multidisciplinary medical center and a highly specialized clinic? While
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The annual rating of employers of
Today, the annual rating of the best employers in the country according to HeadHunter was released. SberMarketing took fourth place among large
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Andrey Shirman disagrees
We at the Federal Patent Bureau “Zhelezno” follow the news from the world of intellectual property with interest. This week, we
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Test different audience
Change the design of the site depending on the audience. Test different audience For B2B clients – a strict style
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If a person has added an item
Here are some popular methods for personalizing price quotes. Unique price for registered users. Members of the loyalty program or users
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v
Research from Magna and IPG Media Lab confirms that personalized ads can increase ad CTR by 90%. Alexander Armand , Click.ru Share
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Let’s look at three key ways to
Corporate values work only when they are truly integrated into the company’s daily activities. Otherwise, they are just a pretty
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Technology Department at Rambler
On January 30, 2025, the National Center “Russia” hosted the “Development Summit” – a platform for discussing the IT trends
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Simple Coffee uses quality beans
The coffee shop regularly hosts events related to coffee culture, art and music, attracting a local audience and creating a
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Interacting with the local identity
In today’s globalized world, consumers increasingly value uniqueness and authenticity. That’s why brands that know how to use local practices