The coffee shop regularly hosts events related to coffee culture, art and music, attracting a local audience and creating a sense of community.
Product : Simple Coffee uses quality beans, but pays attention not only to their origin, but also to the local context. For example, the menu includes seasonal drinks inspired by Ural berries and herbs.
2. URALS: clothing inspired by the Ural identity Simple Coffee uses quality
URALS is a clothing brand that does not just sell things, but tells the story of the Urals through its collections. This is an example of how to integrate local identity into a product and make it part of a lifestyle.
Design: URALS clothing features a laconic design that is in tune with the Ural nature. The collections feature references to the architecture of industrial cities, forest landscapes and Ural gems.
Use of local materials : URALS tries to use natural materials produced in the Urals. This supports local producers and makes the brand more authentic.
History through things : each URALS collection is a kind of story about different facets of the Urals. Through its things, the brand tries to convey to consumers the history and spirit of the region.
Community: URALS actively interacts with its clients, organizing events dedicated to local culture and traditions.
3. Duo coffee shop: the aroma and atmosphere of the Urals in every cup Simple Coffee uses quality
Duo is not just a coffee shop, but a place where love for quality coffee is combined with respect for the Ural culture. The
brand has successfully integrated into the urban landscape, becoming a popular meeting place and place for local
residents to relax.
The coffee shop chain loves collaborations. They involve brands united with DUO by a special approach to their
business and love for the Urals. Among the interesting and truly “Ural” examples of collaboration, we can recall the
story when the legendary “Lavash” bakery recently closed in Yekaterinburg, where even on weekdays there was a line
for flatbread and khachapuri. And in the spring, opposite this place, they planned to build a new residential complex
from the developer BAZA with a DUO coffee shop on the ground floor. The management of DUO understood how sad
the city residents were about the closure of the establishment, which had been operating for 27 years. Therefore, they
decided to do a collaboration with BAZA and add to their menu the baked goods that had won the hearts of thousands of city residents.
Another example of collaboration with the Ural character is a joint project with the young Yekaterinburg brand
Annuko, thanks to which the coffee shop employees received an updated uniform that perfectly matches the DUO style.
The joint limited collection included T-shirts and caps from the brand’s designer, as well as delicate meringue from the
pastry chef of the establishment in sky-blue and beige colors.
4. EL – city merch shop Simple Coffee uses quality
EL is a brand that uses local symbols to create original merch and gifts. It managed to turn ordinary things into representatives of the Ural identity, making them desirable for locals and tourists.
Merch with Ural symbols: EL creates T-shirts, lesotho business email list bags, badges and other accessories with images of Ural landmarks, animals and plants. This helps residents of the region to be proud of their land, and tourists to take a piece of the Urals with them.
Gifts from wild plants: the brand offers original gifts from herbs, berries and mushrooms Simple Coffee uses quality
Environmental friendliness: EL pays attention apply copywriting to convert and sell more! to the environmental friendliness of production and packaging, which corresponds to the trend towards sustainable development and demonstrates the brand’s respectful attitude towards the local area.
Educational function : with the help of its merchandise and gifts,
EL introduces consumers to Ural culture, history and nature, acting as a kind of guide to the identity of the region.
In conclusion, I would like to remind you that a telegram data successful brand is not just selling goods or services, it is forming strong relationships with consumers based on common values and emotions. Local practices help to create such a connection, making the brand not just a product, but part of the cultural code of the region.
Ural brands clearly demonstrate that using local identity is not only a path to uniqueness, but also a guarantee of sustainable development and consumer love. Get inspired by our examples, study your local features and create brands that will become the pride of your region.