In this whirlpool of discounts and promotions, it is important not to get lost, but, on the contrary, to attract the attention of buyers to your brand. And here it comes on the scene – email marketing , a tool more necessary than ever for attracting traffic and increasing sales.
In this article, we’ll reveal all the secrets of a Segmentation of the subscriber successful 11.11 email campaign: from developing a strategy to striking examples of emails that are guaranteed to work.
2. Preparing for World Shopping Day Segmentation of the subscriber
Imagine sending the same advertising campaign for a year with an offer to buy winter holiday products. Some people will find this offer tempting, some will ignore it, and some will consider it inappropriate and unsubscribe from the mailing list.
To avoid such incidents, it is important to divide your subscriber base into segments – groups of people united by common characteristics. This will allow you to send Segmentation of the subscriber them more relevant and personalized offers that will hit the target!
The main criteria for segmentation for Singles’ Day (11.11) are waiting for you in the full version of the article .
Useful article: News items for email newsletters in November
Email Marketing Strategy for World Shopping Day Segmentation of the subscriber
11.11 is not a short distance race, but a real marathon. And as special database in any marathon, it is important not only to start, but also to run to the finish line with an excellent result. Therefore, before launching an email campaign, it is necessary to develop a clear strategy.
Step 1: Define goals
First of all, determine what exactly you want to achieve during the sale period:
- Increase Sales: This is the most popular goal. Determine the percentage of sales growth you want to see over the previous period.
- Attracting new customers : 11.11 is a great burner email chance to expand your customer base.
- Increased brand awareness: Even if users Segmentation of the subscriber don’t make a purchase right away, you can still be remembered by them with a bright and creative campaign.
Step 2: Plan the frequency and types of emails Segmentation of the subscriber
It is important to find a happy medium: do not spam subscribers, but do not let them forget about you. The optimal
frequency of mailings during the 11.11 period is 2-3 letters per week, with a mandatory reminder about the promotion
on November 11 itself.
What types of letters to use:
- Announcements: warm up your audience’s interest in upcoming discounts, create intrigue.
- Promotional emails: send selections business sale lead of discounted products, new offers and promotions.
- Trigger emails: set up automatic sending of emails based on events: abandoned cart, product viewing, purchase. During the promotion period, you can update the content in them, reminding about discounts.
- Personalized recommendations: Send your subscribers product selections based on their interests and purchase history.