Up to this point, saying that TV has been suffering since the emergence of streaming platforms feels pointless. That’s because we all know that. Ever since Netflix, Amazon, HBO Max, and other platforms made their appearance, people started cord cutting. In such a way that traditional TV has never recovered, but not for lack of trying.
The Second Screen Phenomenon
There has been a shift in the audience phone number list habits that’s become key to this golden opportunity for TV. Since social media platforms took the world by storm, people have gotten accustomed to engaging and interacting not just with friends and family but also with brands, entertainers, and all kinds of societal actors.
With each passing year, thanks to social media, people have gone from passively consuming content to actively selecting, sharing, and interacting with what they are watching. Naturally, streaming platforms have also played a role in this, as they provide options for users to pick and consume whatever and whenever they want. Thus, interactive experiences have started to gain popularity, which is extremely detrimental to an experience as passive as watching TV.
The Rise of Social Television
If social media is now an essential part cost-effectiveness is undoubtedly of a cross-platform and cross-device viewing experience, then broadcasters have a golden opportunity to build their offerings on top of that. There have been attempts to do that for years (some of which are almost a decade old) but to no avail. Does that mean that the golden opportunity is, in reality, a golden trap? And that’s precisely what some companies are aiming for.
Going Beyond the Surface
What I’ve described so far is only whatsapp phone number scratching the surface. In reality, a true cross-device watching experience can be so much more. Using wearables and virtual assistants to consume, share, and interact is an interesting promise. New hub apps, virtual and augmented reality, multiscreen technologies, and even the metaverse are also paths worth exploring.