— Highlight the unique benefits of your offer. For example, if you have apartments with panoramic views of the city, include this in the description.
— A quality description helps in finding the desired Outdated information about property on classifieds and improves its position in search engine results. Therefore, it is worth including SEO keys in the description.
If the data about your residential complex and apartments does not correspond to reality, a potential buyer can file a complaint against the site, and the ads will be blocked. Update the information in the residential complex cards and lots regularly. It is especially important to monitor the correctness of prices, apartments in stock, and also add fresh photos of the construction progress and design documentation to the residential complex cards.
Error 7. Uploading a limited number of lots Outdated information about
Sometimes, for various reasons, developers do not upload all the apartments that are on sale — for example, if they want to sell the most interesting options at the final stage of construction at a higher price. But the more lots are uploaded to classifieds, the larger the share of the residential complex in the overall search results. And therefore, the higher the probability that your ad will be noticed by the target lead.
Error 8. Rare check of feeds for correct upload
Why did incoming requests suddenly disappear? The reasons Outdated information about may be a broken feed, missing mandatory tags, incorrectly transmitted whatsapp number list information (for example, when primary real estate is mistakenly transferred as secondary), ads are blocked for various reasons. It is advisable to check all accounts daily for unloading errors, view feeds, check them on validators (each site has its own tools).
Mistake 9. Choosing only one site as a promotion channel Outdated information about
You shouldn’t choose only one placement channel in order to save your budget. It’s better to use the minimum rates, but place your ads on more platforms. This increases the level of ad coverage in search results — and your offers will be seen by more users.
Mistake 10. Rare communication with site managers
Only by regularly communicating with managers so how do you spot them? and attending thematic events from sites can you learn about new trends, changes in prices and tariffs, conduct a competitive analysis and much more, which helps to place your ads as effectively as possible.
Error 11. No work with tariffs and rates in the advertising account
Insufficient control over competitive rates can result in your apartment complex appearing low in search results, which will reduce the number of calls and messages from potential buyers. On the other hand, if competitors’ rates are decreasing, you risk overpaying for targeted inquiries. Therefore, it is important to analyze the market situation and adjust rates and tariffs in accordance with your current goals.
Mistake 12. Poor quality work with incoming leads Outdated information about
The main goal of any advertising campaign is to business sale lead attract as many targeted requests as possible. In the case of real estate,
these are calls and messages from potential buyers. It is necessary to respond quickly to requests, be in touch during
working hours, call back missed calls, communicate politely and be able to interest the client. In the case of non-
targeted requests, it is necessary to make timely disputes of such calls (arbitration) – this will allow the developer to pay only for high-quality leads.