Telegram continues to gain popularity among users, and advertisers are increasingly paying attention to the promotion opportunities in this messenger’s channels. The average monthly reach of the platform has grown significantly – in the fourth quarter of 2024, it reached 72%, while in the fourth quarter of 2023, this figure was 68%. For large cities such as Moscow, St. Petersburg, Krasnodar and Yekaterinburg, Online schools and educational Telegram channels are becoming a powerful advertising tool that can attract the target audience and ensure a high level of engagement.
In this article, we will look at how to find Telegram channels in large cities for advertising, and what aspects to consider when choosing platforms.
Why and who benefits from advertising in Telegram channels of large cities Online schools and educational
Megacities such as Moscow or St. Petersburg are characterized by a diverse and solvent audience that actively uses the messenger not only for communication, but also for searching for information, recommendations, and great deals. So, who is advertising in Telegram channels of large cities suitable for?
- Local businesses. Local restaurants, cafes, beauty salons, delivery services and other companies can attract new customers through Moscow or St. Petersburg Telegram channels , where the solvent audience is concentrated.
- For event organizers. Announcements of concerts, exhibitions and festivals will be most effective if posted in thematic or local Telegram channels.
- Online schools and educational projects. Online schools and educational In large cities, people are actively interested in self-development, creative courses, preparation for the Unified State Exam, looking for experienced tutors and are ready to pay money for this, so advertising in thematic Telegram channels can help attract new clients.
- Retail and major brands. Discounts, seasonal promotions and special offers resonate with users, especially if they are presented in a native format by the channel author. In addition, native advertising in regional channels is ideal for promoting showrooms located in these cities. Such campaigns help attract a target audience from a specific region interested in visiting the store and getting to know the brand personally.
How to search for telegram channels for advertising in large citiesOnline schools and educational
To ensure that your advertising has the maximum effect, eritrea business email list it is important to choose the right channels. Here are the main steps:
1. Define your goal and audience
Before you start working, it is important to understand what you want to achieve. This could be attracting customers or increasing brand awareness. Define the portrait of the target audience: age, interests and preferences.
2. Search for geochannels Online schools and educational
You can search for geo-channels directly in the messenger the organization transmits any false information itself through the search bar. This way you will see 10 channels that Telegram itself will recommend to you. Also study the advertising of competitors – often in collaborations of other businesses you can find high-quality posts and channels. To do this, you need to invest time and resources in studying the advertising market. The third and most profitable option is to use specialized platforms, such as Telega.in , which provide convenient filters by city and topic, check channels for bot cheating, as well as data on the activity and engagement of the audience.
Search channels via Telegram
Search channels via Telega.in
3. Analyze statistics
Before placing an advertisement, it is important to study the key channel indicators:
- Audience size. This is an indicator of overall reach, but it is not always a guarantee of quality. Start from your goals: are you pursuing high reach or quality conversions?
- Engagement Rate (ER): A high ER (7% and above) indicates that subscribers are actively interacting with the content.
- Cost per view (CPV). For Telegram channels uae phone number in Moscow or St. Petersburg, CPV is often higher due to greater competition for audience attention and higher user income. However, this does not mean that the audience in other cities is of lower quality – in Krasnodar or Yekaterinburg, advertising can also be very effective, especially if your product or service is designed to meet real needs. The cost of placement in these regions is usually lower, which makes them attractive in terms of price and quality.
4. Use platforms to find channels
Telega.in allows you to quickly find Telegram channels by city. For example, you can specify filters to search for Telegram channels in Yekaterinburg or Krasnodar to get a list of manually verified platforms with analytics.
Moscow Telegram channels on the Telega.in platform
5. Choose the most natural format
For advertising in Telegram, the native post format works most often. Posts should organically fit into the channel’s theme and be useful to the audience.
What to look for?
To ensure your Telegram campaign is successful, pay attention to the following aspects: