Repurposing: Once created! in what other formats! types of content or ideas can the content be reconverted or repurposed?
Action (create! update! optimize): Specifies whether this is new content! created from scratch! or existing content that needs SEO optimization or updating.
Comments: An open field for additional comments on the content idea. E.g. where the idea came from! important aspects to consider! related ideas! etc.
whether the idea was generated from existing
content or an example was taken as a reference.
Resources to create the content: links! internal documents! people to contact… any resource that makes creating the content easier.
Visual support: whether the content will be accompanied by mobile phone number data graphics! original images! infographics! videos! etc.
Target keyword: Whenever the objective (primary or secondary) is to generate organic traffic! include the main keyword for which you intend to rank.
Search volume of the main keyword
It is very useful to include the monthly search volume of the target keyword as a reference. It is also useful to keep in mind the potential of creating that content and reaching position with it.
Top Competitor URL: The URL that is ranked #1 in Google search results for the content’s target keyword.
Secondary keywords: If you know there will be secondary keywords that are relevant or complementary to your primary keyword! add them to your editorial calendar. You can also include a link to another document or to your keyword research tool ‘s report .
Types and examples of editorial calendar
Once you know what information you want to include in your content calendar! it’s time for the next step: deciding what format or tool you’re going to use to create it and whether you’re going to follow a specific example or template.
More modern and flexible options include project going to include create and manage campaigns management tools like Trello or Asana. And then there are the classic options: the editorial calendar in Excel or Google Sheets.
Both options have their pros and cons! and switching from one to the other will take you no more than a couple of hours. So don’t worry and choose the one that appeals to you the most; if you end up not being convinced! you’ll always have time to change.
in your editorial calendar! decide in which format or tool you are going sault data to create it.Click To Tweet
Editorial calendar templates in Trello
From those made by the Trello team itself! to those created by other marketers and fans of the tool! you can find a number of Trello boards available to copy. Here are a few to get you started.