All three programs are related to book publishing! they can “National Cashback be a great help to the industry and an important step for the development of Ukrainian culture.
At the end of this year! the Ukrainian government launched the sanitary protection zone three programs at “National Cashback once! designed to support national producers and consumers. These are “National Cashback”! “Winter e-Support” and “e-Book”. It so happened that all three programs are related to book publishing! they can be a great help to the industry and an important step for the development of Ukrainian culture. This is a small victory! for which we have been fighting for a very long time.
The industry last received such support three years ago
In 2021! also in December! the first “eSupport” was launched in Ukraine. In two months after the launch! almost 7.5 million Ukrainians received the “Covid thousand” ! and 2 million spent it. At that “National Cashback time! the most popular category of expenses was books: out of the 2 billion hryvnias that citizens spent in December and January deal with innovation often alone! 705 million went to bookstores and publishing houses.ut bookstores.
Most people started buying books
Dispelling the widespread myth that “Ukrainians don’t read.” This myth was also used in government circles! when the book industry received minimal funding year after year because “they don’t read anyway.”
It turned out that they read! and how. Only if the appropriate conditions are created for this. The programs implemented this year can change a lot! and it’s not just about the development of the book industry. Therefore! I will briefly explain how they work and what benefits we all get from this.