Corporate values work only when they are truly integrated into the company’s daily activities. Otherwise, they are just a pretty wrapper in brand positioning. Let’s look at three key ways to implement them with real examples.
1. Employee training: communicating values to the team.Let’s look at three key
Why is this important? Let’s look at three key
If the team does not understand or share the company’s values, they will not follow them in their work. Therefore, it is necessary to regularly train staff, explaining how these principles are applied in practice.
How to implement?
- Mandatory training upon hiring: inclusion of a block on corporate values in the onboarding program for new employees;
- Regular training sessions: periodic seminars and workshops where real cases are used to examine examples of ethical and unethical decisions;
- Mentoring programs: Experienced employees train newcomers, demonstrating in practice how corporate values are implemented.
Example: Starbucks
2. Take an example from the management. Let’s look at three key
Why is this important?
Bosses should be the first to demonstrate corporate values. As our research shows , HR reputation online is key for job seekers – not just for young people, but for older people as well. If management says one thing but does another, employees will quickly realize that the values are merely formal.
How to implement?
- Personal example of top managers: managers are obliged to follow the same principles as ordinary employees;
- Transparent decision-making: the company’s actions must be logical and consistent with its stated values;
- Feedback: Managers are open to communication with employees, willing to listen to opinions and respond to problems.
Example: the same old Disney Let’s look at three key
The actress who played Cara Dune in The Mandalorian made several controversial statements on social media that were deemed transphobic and offensive. After her comments sparked widespread backlash, Disney terminated her contract, saying her behavior was “not consistent with the show’s values of respect and inclusion.”
This case showed that management is ready to make tough decisions if an employee’s behavior undermines the company’s image. Time will tell whether the same fate awaits the unfortunate “Snow White”.
3. Inclusion in employee assessment: values as a criterion for success.Let’s look at three key
Why is this important?
If the company’s values do not influence the career growth of employees, they will quickly stop taking them into account. It is important that compliance with corporate principles be one of the criteria for evaluating personnel.
How to implement?
- Values-based assessment: conduct assessments and include criteria related to corporate values in KPIs;
- Reward for adherence to principles: Develop programs to recognize top performers who demonstrate corporate values in practice;
- Responsibility for violation of values: introduce clear measures for non-compliance with corporate principles, including dismissal. Remember Antonio, but not Banderas, but Garcia and his sexist statements.
Example: Netflix
Netflix has a principle called the Keeper Test: if a manager feels they wouldn’t hire an employee again, they are let go. It’s a tough but effective way to maintain a culture of high performance and openness.
Support, Fire, or Keep Silent? Action Algorithm in the Era of “Cancellation”
Every scandal requires an immediate response from ghana business email list the company, but each step carries its own risks. Supporting an employee can be perceived as agreeing with his views, dismissal is pressure on freedom of speech, and silence is ignoring the problem.
The company should develop an anti-crisis strategy in advance , which includes:
- A quick assessment of the scale of the scandal;
- Transparent brand position statement;
- Alignment of response with corporate values.
Mistakes in crisis management can make the problem start using your sales script worse, so it is important to act strategically and flexibly.
How to avoid a controversial situation?
- Control over public statements.
Companies, especially large ones like Disney, should carefully approach the training of employees and actors regarding public comments. Creating guidelines for communication in the media will help to avoid scandals. And how to take into account all the subtleties of an interview and what Pavel Durov’s T-shirt has to do with it, we figure it out here ; - Emphasis on corporate values.
Every actor or employee representing the brand telegram data must share its key principles and respect the company’s heritage; - Open handling of criticism.
Research by Markway and Anketolog showed that users value feedback: 76% of consumers will choose a company that communicates with them rather than ignoring the problem.