Content production
Content production is where you showcase all your knowledge and expertise , offering relevant information to your audience at each stage of the sales funnel.
It’s important to remember that each stage of the funnel (top, middle, and bottom) requires a different type of content .
At the top of the funnel, your taiwan telegram data focus is on educating and raising awareness. In the middle of the funnel, you’re looking to engage and convert. And at the bottom of the funnel, it’s time to convince and close the sale.
In other words: adapting your content to each of these stages will ensure that your leads receive the right message, at the right time!
Tip: Content funnel: what is it and how to apply it?
Segmentation and lead generation
Just as important as the previous item is what I’m going to tell you now: you need to have lead data . After all, it’s impossible to maintain contact and build a relationship with someone you don’t know who they are, right?
Therefore, for lead nurturing to but really, let’s not wait too long happen, you will need the information provided by them, such as contact details, company, position, preferences or other data collected.
Once you have this information, it’s time to nurture it. But how do you know which content is really relevant for this?
A good idea is to identify what business sale lead information you obtained and how it was obtained, since it was made available due to an interest, whether by downloading a rich material or subscribing to your newsletter through the call to action (CTA) of an article, for example.
This data is already, in a way, an indication of how you can group into specific segments .
Here, it is also important to identify your personas , understand their needs, preferences and behaviors, and gather your leads based on these characteristics.
By segmenting your leads, you can offer even more targeted content and personalize your sales approach . This increases your chances of engagement and conversion!
Marketing Automation
With so many leads to follow up on, it’s impossible to do everything manually. That’s where automation tools come in !
From automated emails, scheduled social media campaigns, to automated interactions on your website, you can stay in constant, personalized contact with your leads without having to be in front of your computer all the time.