SMS marketing is a powerful tool—but only if you know how to use it effectively. With limited characters and high engagement potential, crafting the perfect SMS message takes skill and strategy. In a space where attention spans are short, your copy needs to be concise, persuasive, and actionable.
Here are key tips to help you write compelling SMS for marketing campaigns that convert and engage.
Why Great SMS Copy Matters
With SMS open rates reaching costa rica phone number list nearly 98%, your message is almost guaranteed to be seen. However, visibility doesn’t equal conversion—strong copy is what drives action.
Benefits of High-Quality SMS Copy
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Increases engagement and click-through rates
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Reduces opt-outs and unsubscribes
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Strengthens brand trust and customer loyalty
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Maximizes the ROI of your SMS campaigns
1. Keep It Short and Direct
You have 160 characters—make converting abandoned leads using timed call follow-ups every word count. Eliminate fluff and focus on the essential message. Your readers should understand the offer and what to do next in a single glance.
Good Example:
🎉 Flash Sale: 30% OFF all shoes! Today only. Shop now: [link]
2. Start With a Strong Hook
The first few words are critical. Make them count by leading with a value-driven hook or urgent tone.
Hooks That Work:
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“Hurry! Limited stock available…”
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“Just for you:”
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“Your exclusive offer is here…”
3. Use Clear, Action-Oriented Language
Tell your audience exactly what to chine directory do next. Avoid vague language and stick to strong calls-to-action (CTAs).
CTA Examples:
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“Shop Now”
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“Claim Your Discount”
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“Book Today”
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“Reply YES to confirm”
4. Personalize When Possible
Personalization boosts engagement. Use the customer’s name, location, or purchase history when you can (using automation tools or CRM integration).
Personalized Example:
Hi Sarah, your favorite skincare set is back in stock! Order now before it’s gone: [link]
5. Add a Sense of Urgency
Scarcity and urgency are proven psychological triggers. Use time limits, countdowns, or quantity restrictions to motivate action.
Urgency Phrases:
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“Ends tonight”
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“Only 10 left”
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“Expires in 4 hours”
6. Use Emojis—Sparingly
Emojis can grab attention and make messages feel friendly—but overuse can look unprofessional. Choose emojis that enhance clarity, not distract.
Effective Emoji Use:
🔥 Deal Alert: 50% OFF all outerwear this weekend only! Shop now 👉 [link]
7. Include a Shortened, Trackable Link
Always include a link to your landing page, offer, or store. Use URL shorteners or branded links to save space and track performance.
8. Make Opt-Out Easy
Staying compliant with regulations like TCPA or GDPR is not optional. Always include an opt-out option like “Reply STOP to unsubscribe.”
Common Mistakes to Avoid
❌ Too Many Messages
Bombarding users with texts can lead to high unsubscribe rates. Space out your campaigns.
❌ No Clear Value
If your message doesn’t offer something relevant or beneficial, users will ignore it—or worse, opt out.
❌ Sloppy Formatting
Poor grammar, broken links, or unprofessional tone can damage your credibility.